Jumbo Electronics has released its sales figures for the first two weeks of the Dubai Shopping Festival (DSF). In line with the company’s expectations, sales are up 50% over an average non-DSF month in value terms, reflecting a return of consumer confidence both within the UAE, and around the region, as people travel to take advantage of the value-added deals on offer.
Popular products in Jumbo stores have included Sony Bravia LCD TVs, which has seen sales of more than 40% compared to last DSF in volume terms. Overall, laptop sales are up 28% over DSF 2009, whilst video cameras have sold 24% more units than the previous Festival. Mobile phones and smartphones are also seeing high demand, with 20% more units flying off the shelves over last year.
“We are delighted that the first half of this year’s DSF has been so successful,” commented Peter McElwaine, CEO, Jumbo Electronics. “These sales figures clearly demonstrate that consumers have embraced the promotions and savings on offer during this exciting period, and we hope that this positive trend maintains momentum throughout the remainder of 2010.”
Jumbo has worked with DSF since its inception in 1996 to deliver value to customers based in the UAE, and attract interest from eager shoppers from around the Middle East and beyond, who are keen to visit the Emirates during this exciting period.
Jumbo committed to an investment of over AED3m for DSF 2010, over a range of product offers and bundles. Customers purchasing Sony products will also have the chance to win their money back on purchases over 300dhs – exclusively at Jumbo Electronics. In addition, Jumbo has invested in raffles and scratch & win competitions - every day, Jumbo customers spending over 300dhs will receive a raffle coupon that will enter them in to a draw to win gold coins. Scratch cards will offer a host of prizes, and fun activities in-store will ensure that everyone will enjoy a trip to Jumbo during the 15th Dubai Shopping Festival.
Al Bawaba
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