The nationwide ‘Drink Milk’ campaign that was launched recently in the Kingdom of Saudi Arabia (KSA) by the country’s Ministry of Health has generated substantial support from KSA’s corporate sector, with several companies actively contributing to the campaign that aims to raise awareness about the benefits of milk consumption among various age groups.
Among the companies playing a major role in the campaign is Al Rabie Saudi Foods Co. Ltd., a leading producer of dairy products and fruit juices in KSA and the largest juice manufacturer in the Middle East. In line with its ‘health for all’ motto, Al Rabie is creating awareness about the importance of milk in the diet, especially for children, by distributing large quantities of bottled milk to schools across the Kingdom.
Monther Al Harthi, General Manager, Al Rabie Saudi Foods Co. Ltd, said, “Being one of the leading food manufacturers in KSA, we consider it our responsibility to support important campaigns like ‘Drink Milk’. To begin with, we will be focusing on schools as children develop their eating habits at a young age and often these habits will be decisive factors in their health throughout their lives. Meanwhile, we have already formulated an integrated plan to help bolster the campaign’s initiatives while affirming our commitment to provide good health for all.”
“As part of our ongoing strategy to reach out to the community, we will continue to help fund similar campaigns, health programs, seminars and other related efforts to make sure that the importance of good health is promoted to everyone,” he added.
The ‘Drink Milk’ campaign, which was launched by Dr. Hamad Bin Abdullah Al Mane, KSA Minister of Health, aims to consolidate individual awareness of the importance of milk drinking in protecting the human body against osteoporosis. Recent studies conducted by the KSA Ministry of Health have shown high occurrences of osteoporosis among men and women in the Kingdom.
