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Landmark Group Unveils Shukran

Published September 26th, 2010 - 01:56 GMT
Al Bawaba
Al Bawaba

Landmark Group, the region's leading retail and hospitality conglomerate, announced today the launch of Shukran, a customer rewards initiative programme. Previously known as the Centrepoint Privilege Club, Shukran will rollout in a phased manner across the GCC.

Shukran is the region's leading loyalty programme promoted by a retail business group; its presence spanning 7 countries, over 800 outlets and covering over 1.5 million members. The programme will encompass the existing member-base of the Centrepoint Privilege Club, and add new members as it is launched; in the fashion, lifestyle, food, hospitality and leisure space.

Speaking from Dubai, Vipen Sethi, CEO Landmark Group: "Shukran is a programme for the region, by the region's favourite retailer. The name pays tribute to our humble beginnings in the GCC. As the Group has grown and diversified its interests, we have redesigned our programme to now offer a much wider array of benefits and rewards. Shukran will be the region's largest and most rewarding customer loyalty programme.

Our vision is to take this brand across all regions where our footprint is being established".

The programme is being launched with exciting new brands across retail and hospitality such as Max, Shoexpress, New Look, Kurt Geiger, Casa Havana, Centrepoint Café and Jungle Food Court besides the pre-existing Centrepoint, Juniors, Shoe Mart, Splash, Lifestyle, Home Centre, Paprika & Bossini.

With Shukran, members can earn up to 12.5 points for every 1 Kuwaiti Dinar they spend. The most exciting part of the programme for members is that they can earn points even during sales and promotions. These points can be redeemed through reward certificates sent to members every quarter.

Speaking at the launch of this exciting rewards programme, Saibal Basu, Territory Head of Landmark Group in Kuwait: "Landmark Group has always maintained a proactive approach towards retaining customers and we consider our loyal customers as our most significant shopper-base. On account of being ambassadors who graciously endorse our products and brands, they share a relationship with the Group.

Shukran is 'Our way of saying thank you to loyal customers' and with the number of participating outlets in the programme, there's enough reason for them to shop their heart out!"

The first phase of the relaunch includes the programme roll-out in Kuwait, Oman and Qatar today, followed by other countries in the coming months. The loyalty programme will also be introduced for the first time in Jordan shortly.

Epitomising the programme name, the tagline aptly propositions members to 'Shop, Dine, Play or Simply indulge. And find over a million ways to reward yourself'.

Welcome to the exciting world of Shukran. 

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