Layalina's Reality Series to Air in Prime Time on Leading Pan Arab Satellite Station

Published March 21st, 2010 - 10:35 GMT

Layalina Productions, Inc., an American non-profit, announced today that the second season of its hit reality series, Ala al Tariq fi Amrika (On The Road In America) will premiere tomorrow on MBC1, the leading pan-Arab free-to-air satellite network.

The second season of On The Road features the exploits of a young and diverse Arab cast on a forty day odyssey across the United States. Sara Hoteit, 23, is Shi'a and grew up in Cote d'Ivoire. Sara now lives in South Beirut and works in marketing. Lama Masri, 21, was born and grew up in Saudi Arabia. A devout Sunni, Lama is a member of the Lebanese national women's soccer team and is a recent graduate of Lebanese American University. Joseph Assi is a 22-year-old Palestinian refugee and filmmaker who resides in a camp in Lebanon and comes from a Christian family. Basheer Haddad, 25, is a Sunni convert from a Druze family, and hails from Cairo. Basheer is a model and actor. Casting for the second season took place in Abu Dhabi, Beirut, Cairo and Dubai. Hundreds of young Arabs responded to the casting call.

The series focuses on Arab and American attitudes toward each other as seen through the eyes of the Arab visitors and the Americans whom they encounter in their journeys. Ultimately the series highlights the differences and similarities between the two cultures and facilitates a deeper understanding of each.

On The Road In America is a Layalina production, in association with Visionaire Media of Los Angeles and O3 Productions of Dubai. On The Road is created and directed by Academy Award®-nominated and Emmy® award-winning producer Jerome Gary, and executive produced by Gary and Leon Shahabian, Layalina's Vice President.

Ambassador Richard Fairbanks, Layalina's Founder and Chairman states: "We are delighted to work once again with market leader MBC to build on the success of the first season in the Middle East as well as in the United States. The show's millions of fans are in for a treat." Fairbanks goes on to say, "The U.S. private and non-profit sectors have an important role to play in public diplomacy, and I am proud that Layalina is helping lead the way."

Mazen Hayek, Group Director of Marketing, PR & Commercial at MBC Group said: "It is important for our viewers in the Middle East & North Africa region to be exposed to content that helps bridge the gap between the East and West while fostering cultural and educational dialogue in a very realistic and visual manner such as this reality road show. The success of the first season led us into the direction of the second one."


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