Le Méridien Al Aqah will highlight the restorative benefits of Fujairah’s natural resources to a global audience at the upcoming World Travel Market (WTM) held from 12-15 November in London.
The hotel’s dedicated exhibition space will highlight Le Méridien’s investment in a new $3 million spa, perched on the edge of the Indian Ocean and focused on total wellness for guests through the use of natural and marine elements. Visitors to WTM will also get the first look at Le Méridien Al Aqah’s plans for its Baywatch dining outlet, which is being modernized for indoor and outdoor use just steps from the coastline.
“Guest surveys have revealed that proximity to the water is among the key reasons for visiting Al Aqah and at WTM, we are highlighting the ways in which we are integrating the Indian Ocean more closely with our overall guest experience, whether through spa relaxation and wellness or dining by the sea,” said Patrick Antaki, General Manager, Le Méridien Al Aqah.
“WTM also enables us to increase awareness about Fujairah’s natural beauty as a destination and our efforts as the first five-star resort there to continue engaging and aligning our offerings with the needs of international guests,” he added.
In their endeavour to become more environmentally aware, promoting an ECO friendly attitude throughout the hotel, Le Méridien Al Aqah believes in recycling water from the gardens and has a number of power saving initiatives in place. With the help of local authorities, they are currently in the process of identifying a location within the vicinity for beautification and maintenance, highlighting that Le Méridien Al Aqah is not only concerned with pleasing guests but preserving the scenery and wildlife of Fujairah also.
With more than 60% of Le Méridien Al Aqah’s guests coming from abroad during the peak months of November – April, the resort uses WTM as a platform to boost its visibility with the travel industry as well as directly with potential guests.
Fujairah and the East Coast of the UAE have grown in popularity since Al Aqah opened its doors five years ago, with the resort realizing maximum occupancy rates almost year-round.
About Le Méridien
Le Méridien brand, currently represented by approximately 120 properties in 52 countries, was acquired by Starwood Hotels & Resorts Worldwide in November 2005. With close to 70 percent of its properties located in Europe, Asia-Pacific, Africa and the Middle East, Le Méridien provides a strong international complement to Starwood’s primarily North American holdings. Plans call for dynamic expansion of Le Méridien-branded hotels within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific, including destinations such as India, Thailand and China. For more information, please visit www.lemeridien.com
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
