LG finally reveals its Secret Digital leader’s latest mobile handset takes Black Label series to its next level of innovation
Global and regional digital leader LG Electronics, a worldwide technology and design leader in mobile communications, unveiled its third LG Black Label Series handset, the LG Secret (KF750), in the Middle East and Africa region.
Following the success of its predecessors, LG Chocolate and LG Shine, the third model from the LG Black Label Series boasts a highly stylish design and enriched technological features, including the slimmest 5 mega-pixel camera and innovative materials. The phone was developed to satisfy the refined tastes of trendsetters who desire a sophisticated design with an enduring elegance.
“LG Mobile has sold around 5 million units last year and around 2 million in the first quarter of this year in the Middle East. Based on this success of the previous models of the Black Label Series, LG is launching another handset with more features that would satisfy consumers’ in terms of style as well as technology,” said Mr. K. W. Kim, CEO of LG Electronics Middle East and Africa Regional Company. “Features of the new Secret mobile will diversify the way users interact with their handsets but most of all, it was designed to be a lasting style.”
The first Black Label Series phone, LG Chocolate, was introduced in 2006 and resulted in a big turn over in terms of sales at around 18 million units globally. This was followed by the launch of the LG Shine in 2007, which also harvested a big success to sell 8 million units and is still selling till now. This year’s third model of the Black Label Series is expected to lead a growth of 20 per cent from its predecessors.
Design and innovation are the hallmarks of LG Secret. The materials incorporated into the handset keep it looking new and durable.
- Carbon fibre, one of the strongest composite materials used in aerospace and high-performance automotives, adds to the handset's durability without compromising its sleek design.
- more -
- 2 -
- Tempered glass, adding sheen and strength, shields the front LCD with a polished simplicity and enhances the quality of multimedia experience.
- Neon Touch Navigation buttons sensitively respond to commands with illustrious effects in lavish blue.
Equipped with an advanced 5.0 mega-pixel camera built into the slimmest profile of any camera handset on the market (at 11.8mm), LG Secret boasts an 120 frames per second (fps) video and DivX® certified recording and playback. Timeless moments can be decorated with powerful photo and video editing features including Morphing (facial editing) and SmartLight™, which automatically adjusts the picture’s light settings. Users can also take advantage of the Movie Maker software in the handset to create their own music videos.
Entertainment features include Touch Media that takes advantage of the touch screen to directly access five multimedia functions in a single button – music, photos, games, documents, and FM radio. Word, Excel and PowerPoint files are easy to open and the handset is loaded with a Google Package that enables the user to surf the Internet. Also inside are motion games that have a gyroscope-like effect enabled by the accelerometer sensor. With a tilt or rotation of the handset, the user can throw a dart, hook a fish, or navigate a maze.
LG Secret makes life easier with Bluetooth auto-sync that automatically synchronises with the PC. The Auto Rotating Display shifts the image on the screen for viewing in any position. The Auto Luminance Control adjusts the screen lighting according to ambient brightness which results in viewing that is always clear. The third LG Black Label Series handset even stays true to the fundamentals, with Voice Clarity technology that guarantees the user with perfect sound quality even in a noisy environment.
Please also visit LG Secret Global Microsite at http://secret.lgmobile.com to know more about it.
