LGE Scarlet Surpasses Sales Expectations in the Region
LG Electronics, a leading player in the global flat panel display market, has announced that its Scarlet TV series, the world’s slimmest LCD TV, has reported impressive initial sales in the Middle East of over 2,730 units since its introduction last month.
In the UAE itself, LG has sold over 1,638 units of the Scarlet range and the digital leader plans to introduce the bestselling product in other new markets.
The LGE Scarlet, the world’s slimmest at just 45mm, gives viewers the ability to precisely calibrate the image and automatically adjusts brightness according to ambient light, to create an optimal viewing experience.
Press Release
In addition to being a technological marvel, the LG60 sports a design intended to connect with viewers on an emotional level.The hallow circle at the lower part of the bezel serves as a decorative focal points and soft touch sensor makes even a simple task like turning the TV on or off more appealing, The TV provide subtle illumination from its back creating a calming effects.
As per the first quarter results announced recently, Mr. Kevin Cha the General Manager of LGE in Jordan has announced that: “The LG Digital Display Company sales grew by 32.1% to USD 3.808 billion powered by the rise in sales of flat TVs and monitors, Scarlet sales witnessed unprecedented success in Jordan and Iraq as well.LCD TVs sales increased by 82%, Plasma TVs by 18% and monitors by 30% from a year earlier.”
Plasma Display Panel (PDP) module sales grew by 17% in comparison to same period last year due to the great demand for plasma TVs specifically the 32-inch line-ups. Moreover, LGE’s operating profit successfully rised to attain USD 1 million.
Mr. Ghazi Farouq the Assistant Managing Director for Marketing at the Middle East Complex, an agent of LGE for digital appliances and digital display products in Jordan said, “The interest from consumers has been fantastic. The LGE Scarlet is a powerful combination of stylish design and shape as well as LGE’s innovative LCD technology. This flagship product has earned the respect of the region’s consumers and we plan to strengthen this line-up in the months ahead.”
LG Electronics also expects sales of the Scarlet TV range to experience a rise jump across the globe in view of the upcoming Beijing Olympic Games.
