Liali’s newly renovated stores to offer a luxurious jewellery shopping experience

Published December 7th, 2009 - 10:20 GMT

Liali Jewellery, a leading retailer of branded and custom-made jewellery, has renovated three of its stores in Dubai in order to better serve its growing clientele. The renovated store is the branch at Mall of Emirates, located on ground floor opposite Carrefour supermarket. Another is located at Burjuman Centre, on Level 1, opposite Dome café (between old and new Burjuman). The third is a boutique at Jumeirah Centre on Beach Road.

The retailer has been in business for a decade, but over the years, trends, customer expectations and jewellery buying experience has changed. Thus, to accommodate this, Liali decided to give a face lift to three of its popular stores making them look more modern-contemporary, to match the beauty of the latest brands and jewellery exhibited there.

Anuraag Sinha, Managing Director of Liali, said: “The renovation is part of Liali Jewellery’s continuing efforts to enhance its customers’ shopping experience. The stores should have a modern and fresh look to attract the younger generation, yet have a comfortable feel for our regular customers to feel happy and at home. Thus Liali made sure that the interior design details, from lighting to furnishings, are in line with the glamorous and modern identity of a jewellery retailer that sells beautiful pieces set in classic designs. By placing bright posters and light boxes at strategic spots in each store, we are informing customers of our various brands and ongoing promotions.”

These enhancements are aimed at creating a positive and vibrant atmosphere where customers can fully appreciate the beauty of the jewellery pieces. The jewellery is placed in separate counters based on brand name and collection. The entire experience of buying jewellery is a very important factor and the ambience of a jewellery store plays a vital role. The stylish image of newly renovated stores sends a strong message that matches the success of Liali Jewellery in its 10th year of operations. Renovations of these three stores were planned in view of the high business season to attract customers. However, in the next two to three years, Liali plans to renovate all of its stores and give them a fresh, new look.

Once inside the store, the customers are given several pleasant surprises such as fantastic offers on an array of beautifully designed diamonds, colored stones and pearl jewellery for all occasions. Liali’s latest move will gain approval of its loyal clients and attract more customers who love premium jewellery.


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