LogicaCMG today announces the launch of its SpeedBrowsing proposition for faster internet browsing on mobile devices. SpeedBrowsing enables network operators to offer subscribers greatly increased access speeds for off-portal websites and the automatic optimisation of all sites for the individual user’s handset.
Mobile internet strategies are becoming increasingly important for operators looking to drive new revenues and unleash the full potential from 3G and HSDPA investments. These new strategies are seeing operators turning away from legacy WAP platforms towards newer mobile internet infrastructures which can deliver high quality, next-generation (Web 2.0) internet services. Blogs, photo and video sharing, mobile advertising and social networking sites have brought a new level of interactivity to the internet experience, and often include rich multimedia, requiring a fast and reliable connection.
The mobile form factor adds another complication to content delivery, requiring it to be individually manipulated for the mobile environment. High Speed Proxy, the product at the core of LogicaCMG’s SpeedBrowsing proposition, automatically reformats each web page, ensuring that everything on the users screen is optimised for the mobile environment. In addition, the image compression engine reduces the download size of graphics, while still ensuring that they can be properly viewed on the recipient device.
Nabil Y. Khalil, Director, telecoms at LogicaCMG in the Middle East and North Africa commented: “Consumer appetite for the mobile internet and its related applications is predicted to rapidly increase in 2007 so it is essential that operators implement services that are high-speed and provide high-quality user experiences. The industry must strive to deliver services which are comparable in quality and experience to existing PC functionality, in order to ensure a positive experience of the mobile internet. With our extensive knowledge and experience in the mobile internet field globally, LogicaCMG is well equipped to help operators maximise the potential of this mass-market service.”
About LogicaCMG
LogicaCMG is a major international force in IT services. It employs around 40,000 people across 41 countries. LogicaCMG’s focus is on enabling its customers to build and maintain leadership positions using LogicaCMG’s deep industry knowledge and its track record for successful delivery. The company provides business consulting, systems integration and IT and business process outsourcing across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Headquartered in Europe, LogicaCMG is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE:LOG; Euronext:LOG) and traded on the Xternal List of the Nordic Exchange in Stockholm. More information is available at www.logicacmg.com/telecoms
