Madi International, a leading hair and beauty salon supplier in the region, has announced the launch of three new professional cosmetic brands—Clairol Professional, Thalgo and Cinema Secrets—at the Al Maassa Ballroom at the Grand Hyatt Hotel in Dubai today (Sunday, January 7, 2007), catering to the growing demand for exclusive, innovative and world-class beauty treatments, products and equipment from the Middle East’s beauty industry.
Madi International is the exclusive distributor for many of the internationally-reputed brands in hair care, skin care, nail care, makeup, salon equipment and furniture brands. The company boasts of considerable market presence through its branches in the mature beauty markets of Dubai and Abu Dhabi in the UAE, Kuwait, Lebanon and Qatar and plans to enter the beauty segment in the Kingdom of Saudi Arabia shortly.
Mohamed Madi, CEO, Madi International said: “Today’s launch of the Thalgo, Clairol Professional and Cinema Secrets brands marks an important milestone in the corporate growth of Madi International and takes the company a step closer in fulfilling its objective of making the Middle East even more beautiful than it already is.”
With the launch of the Thalgo brand, Madi International brings to the region one of the world’s most reputed names in professional marine cosmetics. Backed by more than four decades of experience, Thalgo uses minerals and trace elements found in seawater and seaweed to offer the widest range of products including 19 professional facial treatments and 13 professional body treatments and marine food supplements. Represented in 85 countries, the Thalgo brand of products are preferred by top-end spas across Europe and are widely used in thalassotherapy, skin care salons, health and fitness clubs, on cruise ships and in perfumeries.
As the exclusive distributor for Clairol Professional, from Procter and Gamble’s range of hair products in the GCC countries and Lebanon, Madi International will supply the region’s hair professionals with a mix of hair care, treatment, colouring and styling products that incorporate Clairol Professional’s advanced technologies.
The Cinema Secrets brand boasts of Hollywood makeup guru Maurice Stein’s 25 years of expertise of working on some of Hollywood’s brightest stars. Madi International has launched the brand in the Middle East, offering customers a make-up brand that is seen on the most expensive faces in Hollywood. The range includes professional and artistic make up, facials, makeovers for eyes, lips, face, brushes and tools.
“These new brands bring to the region’s beauty professionals, health clubs, beauty institutes and salons a line up of exclusive and innovative hair and skin care cosmetics, tools and consumer products and add considerably to Madi International’s stature as a major player in the regional beauty industry,” Madi added.
