Mario de Luigi, NIVEA BEAUTÉ’s International make-up artist – a man who has over twenty years of experience in the field of colour cosmetics and in a company whose name has been synonymous with ‘trust’ and ‘care’ for over 100 years visited Dubai recently for the launch of the new ‘Colour Passion’ range of lipsticks.
Mario’s passion for colours, textures and special effects are what makes him the inspiration for NIVEA BEAUTÉ’s colour cosmetic collections. He’s a creative genius who has the ability to make everyone look and feel beautiful!
Part of Mario’s visit to the Middle East included an intensive training session with NIVEA BEAUTÉ’s beauty consultants from across the region. During the training session Mario updated NIVEA BEAUTÉ beauty consultants on the current make-up trends across the globe, make-up application tips to be kept in mind in the hot and humid weather of this region and how to select the right colour cosmetics to suit your skin type, colour and tone.
Speaking about his visit, Mario said “ What brings me here is the uniqueness of this place, the multi-cultural feel, the vibrant environment and the booming colour cosmetic industry that has attracted all global retail brands to this part of the world. The Middle East holds a very special place for NIVEA BEAUTÉ and so it is important for me to know this market, and gain a better understanding of our consumer needs”.
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He added, “I am delighted by the overwhelming response received. My visit to Dubai is to reaffirm NIVEA BEAUTÉ’s commitment to its Middle East customers. “
“I have also come to Dubai to launch NIVEA BEAUTÉ’s ‘Colour Passion’ lipstick, a truly sensational product range that promises to transform you from looking and feeling dull and dreary to vibrant and vivacious. Its innovative formula offers a lasting colour and a caring, moisturizing protection – it’s everything you’ve always wanted from a lipstick.”
As NIVEA BEAUTÉ’s International Make-up Artist and Creative Colour Consultant, Mario De Luigi travels around the globe seeking out new textures, colours and special effects. Inspired by what he sees at the fabric and textile shows, on the catwalk and across the world, he seeks out the latest developments from the wettest look gloss, unique iridescent shimmer and most mattifying creams. A fabric seen in Paris may be the inspiration for the pearl finish of an eye shadow or the movement of a skirt worn on the catwalk may result in a light reflecting foundation.
Today, Mario De Luigi is undeniably an important name in the cosmetic world and he brings with him a wealth of knowledge and experience to the seasonal collections developed for NIVEA BEAUTÉ.
NIVEA BEAUTE range can be found in all leading pharmacies and stores.
