Masafi Juice, one of the leading juice brands in the Middle East, has announced the launch of its new Pink Grapefruit flavour. With the new addition, Masafi Juice now comes in ten original flavors – Orange, Apple, Mango, Tropical, Citrus, Melon, Berry Mix, Pineapple, Cranberry and Pink Grapefruit. The new flavour, coming in 100% recyclable PET packaging of 1 litre, offers the unmatched taste and health benefits of Pink Grapefruit in its purest form. The new flavour offers a very indulging experience with its tangy blend of energizing pink grapefruit, lemon and orange flavours.
The pink grapefruit extends multidimensional health credentials such as Vitamin C, Vitamin A, Calcium, Iron, Manganese, Potassium, Phosphorus, Magnesium, Folate and B-Vitamins. It offers a wide array of natural benefits such as aiding weight loss, because of their low sodium and high fat burning enzyme content, and is a powerful antioxidant. The grapefruit is also effective in lowering cholesterol and is an effective antiseptic. The Pink Grapefruit flavour is set to reinforce the innovation leadership of Masafi Juice, which is currently ranked number 5 in the UAE juice market in the PET category. Masafi Juice has also achieved unbelievable growth in the Tetra pack category, ranked among the top 10 just over a year since its launch.
Rami Benjamin, Business Development Manager at Masafi, said: "We are happy to launch our new Pink Grapefruit flavour, coming close on the heels of our earlier health-oriented juices such as Melon, Pineapple and Cranberry. Our new flavour comes with our authentic Masafi promise – it will tingle the taste buds, quench the thirst and provide a perky, refreshing juice experience. To top this all, the flavour provides unmatched health benefits."
