Men are winning the battle of the breath, says Aquafresh

Men have better breath than women yet care less, according to a recent survey by Aquafresh. Secretaries were the profession identified as having the cleanest breath, with retailers falling foul of the testers with the worst results.
 
The survey was carried out by GlaxoSmithKline (GSK) in three countries. In the UAE version of the survey, figures showed that more than 1 in 4 people do not clean their tongue – a factor that could lead to bad breath, according to experts.
 
Meanwhile, the survey in the UK led to some interesting city distinctions. Residents of Birmingham topped the fresh breath table, followed by London and Edinburgh. Mancunians had the worst breath in the five cities surveyed.
 
Anna Othoro, Aquafresh’s brand manager for GSK, explained that bad breath is often attributed to poor oral hygiene, which can be alleviated by cleaning the tongue.
 
She said: “This product has been designed to be simple to use to encourage people to clean their tongue. The Tooth & Tongue effectively removes bacteria from the tongue surface and consumers will notice fresher breath immediately.”
 
Facts
•        Your mouth is home to millions of bacteria and not all of it can be removed
•        A recent study showed that 5 times more bacteria is removed when cleaning your teeth and tongue with this brush than normal tooth brushing alone (GSK Clinical data)
•        A recent study shows 30 seconds twice of tongue cleaning removes 5 times more bacteria than 4 minutes of normal toothbrushing alone
 
 
 
 
With nearly $5 billion in sales, over ten $100 million brands and present in 130 markets, the consumer healthcare business brings an added dynamic dimension to GlaxoSmithKline.
Operating in the fiercely competitive environment of retail and consumer marketing GlaxoSmithKline Consumer Healthcare brings oral healthcare, over-the-counter medicines and nutritional healthcare products to millions of people.
Brand names such as Panadol the analgesic, Aquafresh oral hygiene products, Lucozade the nutritional and Nicorette/ Niquitin smoking cessation products are household names around the world. In one year GSK Consumer Healthcare produces - among many others - nine billion tablets to relieve stomach upsets, six billion tablets for pain relief tablets and 600 million tubes of toothpaste.
But the driving force behind GlaxoSmithKline's consumer healthcare business is science. With four dedicated consumer healthcare R&D centres and consumer healthcare regulatory affairs, the business takes scientific innovation as seriously as marketing excellence and offers leading-edge capability in both.