Middle East Is Untapped Market For Auto Modification And Specialty Products

Published March 30th, 2010 - 07:21 GMT

Countries in the Middle East region, especially the GCC, represent one of the largest untapped markets for automotive modification, tuning and specialty products in the world with approximately 8.7 million vehicles in the Gulf region alone.

Realising this, leading players in this specialised field have been turning their focus to the region with increased presence at trade events and forums. Par-ticipation and greater visibility at these networking events are an integral part of their aim to gain a greater foothold into what is a potential high-growth sec-tor.

Specialty Equipment Market Association (SEMA) – the US trade association serving the motor vehicle aftermarket – are spearheading this trend with their continued partnership with Automechanika Middle East. The event, which takes place at the Dubai International Convention and Exhibition Centre from May 25th to 27th is the region’s premier networking event for the automotive aftermarket industry.
“In this high-income region with a large number of car owners, the demand for modification, tuning and specialty products has great potential,” said Mr Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt GmbH, organisers of Automechanika Middle East.   “The market has been relatively untapped as yet and many potential users of modified and performance-enhanced vehicles are keen to learn more about this appealing industry.”

Automechanika Middle East, with its acknowledged reach across the region’s automotive aftermarket spectrum, is ideally positioned to give international manufacturers of accessories and performance products a comprehensive insight into the business in the Middle East. It also enables local companies to access a wider export market for their specialised products.

According to Mr Mahmut Gazi Bilikozen, Senior Show Manager, Automecha-nika Middle East: “Of late, there has been a big shift in the specialisations and modifications industry in the Middle East.  With the advent of the Formula 1 in Bahrain, and more recently Abu Dhabi, there is increased interest in high-performance cars.  Residents want unique models which are on par with, or even better than the unusual ones they see on the tracks or on display in the garages.”

He added: “We are happy to provide a networking platform through Autome-chanika Middle East, where industry leaders such as SEMA and other modifi-ers, tuners, performance-enhancers and specialty equipment manufacturers can network with regional industry professionals and decision makers.”

The SEMA Association consists of a diverse group of manufacturers, distribu-tors, retailers, publishing companies, auto restorers, restylers, car clubs and more.

Automechanika Middle East 2010 will feature products and suppliers from across the aftermarket spectrum including Parts and Systems, Accessories and Tuning, Tyres and Batteries, Repair and Maintenance, IT and Manage-ment and Service Stations and Car Wash to name a few.

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