Mirinda, a product of food and beverage leading giant PepsiCo International, has launched its new Tangerine flavored soft drink across the GCC markets and will now be available in addition to the existing range of Orange, Citrus, Apple and Strawberry flavors.
Mirinda has been one of the most successful best tasting fruit-flavored soft drink in the region with a leading market share in its segment.
Speaking at the launch, Rashid Sharaf, Flavors Marketing Manager, Pepsico International, said: "As our customers evolve, they demand new, more subtle and sophisticated products that meet their needs. The new Tangerine flavor, with its unique fruity taste, is an expression of this pursuit, and will provide consumers a fun and enjoyable experience that reflects the true essence of the Mirinda brand."
The new Mirinda Tangerine fruit-flavored carbonated soft-drink has been designed to suit a modern, go-getter fun lifestyle, for the young and the young at heart. It combines the original Mirinda zing with a burst of natural fruity tangerine and is guaranteed to refresh and excite the senses. In recently released advertising in the Middle East, two generations of Mirinda drinkers are depicted enjoying each other's company to symbolize the timeless yet evolving nature of Mirinda.
PepsiCo's marketplace experience, technical expertise and innovation capabilities reflect its market leadership. The launch of the new Mirinda Tangerine is part of PepsiCo's ongoing effort to cater to consumers' needs in the Middle East.
Mirinda Tangerine is now available across all distribution channels in GCC countries.
