M'Sharie Group Companies' Forum discusses emerging business opportunities in the region

M'Sharie LLC, a wholly owned subsidiary of Dubai Investments, recently held M'Sharie Group Companies' Forum, an event aimed to facilitate exchange of ideas and explore areas of cooperation among the subsidiary companies of M'Sharie.
 
Abdul Aziz Al Serkal, Managing Director, M'Sharie LLC, said: "M'Sharie realizes the importance of sharing of information and expertise among companies under the group, and it is this realization that prompted us to hold the Group Companies' Forum that brought together on one platform key strategists of various group companies."
 
"The forum was held with a view to facilitate exchange of ideas, and explore projects and areas where M'Sharie subsidiaries could cooperate with one another. The event enabled group companies to share marketing intelligence, identify future joint strategies and save operational expenses," Al Serkal added.
 
During the forum, senior officials of M'sharie subsidiary companies gave presentations on a variety of topics relating to the marketing strategies of the group.
 
Speaking on the emerging business opportunities in Iraq, Mouayad Hassan, General Manager of Lite Tech Industries, a M'Sharie subsidiary, said: "Iraq is witnessing a major construction boom, and construction and upgradation of residential complexes and public buildings are being undertaken on a massive scale across the country. This offers various investment opportunities, which must be effectively tapped through carefully worked out business strategies."
 
Further insights into the immense potential of the construction sector were given by Jose Mebar, Business Development Manager of Gulf Metal Craft, a subsidiary of M’Sharie, who outlined effective ways to take advantage of the construction boom being witnessed in the UAE.
 
Commenting about the importance of market knowledge in devising export marketing strategies, Norbert Brauneis, General Manager, Labtec, another subsidiary of M’Sharie, said: "For exporters, a basic but crucial factor is to know your target market well. A comprehensive knowledge of the distinctive nature and specific needs of the export market will go a long way in ensuring success of a business venture."
 
M'Sharie LLC invests in the equity of small to medium-sized businesses with a turnover of up to US$ 10 million. The 14 M'sharie subsidiary companies include Emirates Extrusion Factory, Metrofile, Syscom, Emicool and Gulf Dynamic Services, besides Lite Tech, Gulf Metal Craft and Labtec.