Oracle Corporation, the world’s largest enterprise software company, today announced that the National Bank of Dubai (NBD), the leading UAE financial institute has gone live on Oracle Customer Relationship Management (CRM) and Oracle Financial Services Applications (OFSA) - both parts of the Oracle E-Business Suite. The project, aimed at achieving total integration between analytical and operational CRM, will provide the National Bank of Dubai with an advanced call centre for customer service while OFSA will add to the Bank’s comprehensive efforts to better understand customer behaviours, preferences and segmentation. The new system will also enable the bank’s managers to analyze and forecast product and channel profitability as well as performance against the various customer segments.
The National Bank of Dubai utilizes Oracle Financial Data Model, Performance Analyser, and Transfer Pricing, as well as Risk Management modules of the Oracle Financial Services Applications to gain insight into customer, segment, channel and product profitability. This enables the bank to optimize its portfolio of services, delivery channels and marketing plans for improved customer service and enhanced performance.
Under the CRM initiative, the National Bank of Dubai has deployed Oracle Call Center and Oracle TeleService, elements of the Oracle CRM family of integrated applications. The comprehensive nature of these modules provides the bank with a 360-degree view of its customers across all service and channels, enabling the bank to build targeted marketing campaigns that address each customer segment with the products and services they need.
“In order to enhance our market leadership, the National Bank of Dubai needed a better understanding and analysis of banking transactions, customer behaviours and preferences as well as a full 360 degree view of our relationships with our valued customers,” commented Sue Evans, Head of Information Systems & Technology of National Bank of Dubai. “The Oracle Financial Services Applications, coupled with Oracle CRM, enables the National Bank of Dubai to optimise its products and services to better meet customer needs while increasing customer and shareholder value,” she continued.
“National Bank of Dubai continues to demonstrate its leadership in the highly competitive financials services sector, and has taken a bold step to enhance its ability to differentiate itself, not only in terms of customer focus but also in terms of operational excellence. The new Oracle solutions will give the National Bank of Dubai more sophisticated analysis and forecasts while providing a deeper level of commitment to customer services.” stated Ayman Abouseif, Oracle’s managing director for the Gulf States.
The Dubai-based Oracle partner MindScape has provided NBD with the consulting and implementation services for CRM while Oracle partner ACT has lead the implementation of Oracle Financial Services Applications.
National Bank of Dubai had previously deployed several modules of the Oracle E-Business Suite including General Ledger, Accounts Payable, Human Resources Management and Payroll in addition to Oracle’s database and application server. More than 750 organizations in the Middle East have already selected Oracle E-Business Suite.
About National Bank of Dubai
Established in Dubai in 1963, the National Bank of Dubai is recognised as the Bank with a performance that's second-to-none in terms of strength. Furthermore the Bank has always protected valuable regional traditions whilst embracing the best contemporary business practices. More importantly is that the Bank prides itself on service and customer satisfaction. For more information about NBD, please visit www.nbd.com
About Oracle Corporation
Oracle Corporation is the world's largest enterprise software company. For more information about Oracle in the Middle East, please visit our web site at www.oracle.com/me or contact Aly Rifaah on +9714 390 9000.
