Nespresso part of Nestle Group which is the wolrd’s leading Nutrition, health and wellness company, launches it’s greatest machine innovation yet: CitiZ in the kingdom of Saudi Arabia following its launch internationally.
Nespresso’s R&D and design teams are obsessed about innovation, compulsive about the fine details and passionate about the fusion and intricate balance between the latest technology and cutting-edge design. The launch of Nespresso CitiZ is the culmination of the dynamic qualities of the dedicated team and a reflection of the pioneering spirit of Nespresso as a company.
In this occasion, Mr. Jihad Karam,Market Director for Nespresso in the Middle east ,North Africa,Turkey and Cyprus,declared: " the kingdom of Saudi Arabia is characterized by a large and growing segment of sophisticated customers who enjoy the finest luxuries, which is cearly apparent in their consumption and shopping habits".
Rafat El-Azzeh, Al Soukya International (exclusive distributor – Nespresso), General Manager in Saudi Arabia added: "our consumers will realize our enthusiasm to reach perfection, when they taste the new coffee for the first time, which is deemed as an important part of Nespresso`s comprehensive strategy, aiming at making high quality coffee, reaching new areas around the world. What remains to say is left to coffee tasters when they discover CitiZ and enjoy the ultimate coffee expoerience "
CitiZ, was developed partly based on Club Members’ feedback to provide new coffee options to Nespresso coffee lovers. For the first time in the history of Nespresso, the Company is launching a range of three machines simultaneously which include:
Nespresso CitiZ – a single-head automatic espresso machine.
Nespresso CitiZ&milk – a single-head automatic espresso machine with a built-in fresh milk frother.
Nespresso CitiZ&Co. – the first ever double-head machine designed for consumers, at home-use
Besides being able to prepare the perfect Nespresso coffee that the company is well-known for, the colours and design of the machines are the stand-out difference, setting the range apart from rest of the product line already available. Designed in a slim-format to easily fit into smaller urban spaces, the machines evoke an urban vibe and have a daring style. They were designed in two styles, both retro and high tech, to give design-loving coffee aficionados more choice.
The CitiZ range was developed by Nespresso and designed by Nespresso’s long-time design partner, Antoine Cahen, designer from Les Ateliers du Nord in Lausanne, Switzerland.
Like all Nespresso machines, the range contains the technologically advanced Nespresso patented extraction and brewing system, which controls all of the elements needed to create the perfect coffee. The entire CitiZ range is equipped with an automatic standby mode to reduce energy consumption.
