Have you ever dreamed of being transformed into a more beautiful, version of yourself? Now, with the introduction of Prime FX, instead of dreaming, you will have the tools to do it. Prime FX is a collection of transformative products that reveal the skin’s intrinsic beauty by color correcting, retexturizing and brightening all at once.
The revolutionary Prime FX line features five products – each air-light and sheer – that transform your skin, making it look radiant and bright, “airbrushing” any imperfections off the skin. No master of illusion or expert makeup artist needed. The “tricks” of Prime FX are in the unique formulas: exclusive Photo Optic technology and professional light and color techniques to create a flawless canvas of skin – primed and ready for makeup.
NEW PRIME FX
The tools of transformation:
Prime FX Color-Neutralizing Primer
The Color-Neutralizing Primers combine several transformative materials all into one airlight base. Using new vibrant color correcting tints, Photo Optic technology and skin retexturizing silicones, they provide renewed clarity and total brightness. Skin is left looking flawless and ready for makeup application. The technology that makes this possible includes:
• Color-correcting Tints use saturated color to neutralize skin’s discoloration.
• Gransil: This retexturizing silicone refines the surface of the skin and creates a smooth surface.
• Photo Optic Technology absorbs missing light into the skin and optically reflects it to neutralize and balance uneven skin tones and create optimal brightening effects.
Choose from four Color Neutralizing Primer formulas:
Illuminator – brightens
Blue Cuts Yellow – tones down sallowness (yellow cast)
Yellow Cuts Red – tones down redness
Red Cuts Blue – tones down ashiness and works as an illuminator for deeper skin tones.
Prime FX Face Definer
This dual-ended applicator enables you to effortlessly transform your features without the help of a professional makeup artist. Two separate products make the effort foolproof:
• The dark end sculpts and contours. It is a solid stick designed for creating higher cheek and brow bones by casting shadows and low lighting.
• The light end highlights and accentuates. It is a liquid highlighter with brush applicator that illuminates the cheek and brow bones, bridge of the nose, and anywhere you else you want to bring light.
Prime FX Pro-Concealment Kit
Transformation in a compact: a portable, custom-correcting kit that allows you to “airbrush” imperfections off the skin, including dark spots, under eye circles, redness, and blemishes. The kit contains:
• Two Color Correctors that work to “airbrush” targeted imperfections off the skin. The yellow corrector neutralizes red and is an overall brightener. The red corrector neutralizes undereye dark circles, freckles and dark spots.
• Line Diffuser, a multi-purpose hydrating product that can be used alone to prep areas for concealer or mixed with the color correctors to customize a less opaque finish. A complex of silicones and specialized polymers optically obscure lines and diffuse light to impart a soft focus effect.
• Setting Powder for setting the corrections you’ve made. Specialized Photo Optic technology responds to light and adjusts the reflectivity of the skin to perfect and brighten.
Prime FX Lip Amplifying Base
A unique liquid formula that smoothes fine lines from lips, making lips appear more voluminous and perfectly primed to lock in lip color of lipstick. Key ingredients:
• An Anti-oxidant Blend helps protect against environmental damage.
• Micro-sponge technology fills in lines and evens application.
• CoPolymer forms a color lock that enhances color retention and maximizes the wear of lipstick or gloss and locks in color.
Prime FX Makeup Refresher
An all-day, anytime refreshing mist that hydrates the skin while setting and refreshing makeup. This enriched water blooms color back to a just-applied freshness. The technology:
• Triplex of Ingredients: This refreshingly scented, mineral-charged water is infused with triplex of ingredients consisting of natural spring water, botanical extracts and trace minerals that soothe, hydrate and rebalance the skin’s surface. May be used before and after makeup application and throughout the day to refresh makeup.
Prime FX is available at all ESTEÉ LAUDER counters.
