New Ratings System For Dubai Hotels Imminent
Tourism head insists market is strong. Room rates set to decline with new budget entrants.
HE Khalid bin Sulayem, Director General Department of Tourism and Commerce Marketing, Government of Dubai today announced that a revised classification ratings system for all Dubai hotels is set to be announced soon.
Speaking at the launch of the Hotel Show, the Middle East's leading supplies trade fair for the region at the Dubai International Exhibition Centre, Bin Sulayem said that the current ratings system had been under review for some time and now was time for a change.
"We have been holding consultation meeting across all sectors from developers to hotel management companies, and with new projects coming on stream all of the time we feel there is time for a review. "
Bin Sulayem pointed out that the burgeoning mega projects such as The Atlantis at the Palm would add an extra 2,000 rooms by the end of 2008. But he is confident that the market can sustain the extra capacity.
"Are room rates high?” he responded to one question. "No, not when you see the quality and service levels that are provided in Dubai compared with other destinations."
The Director said that he welcomed the entrance of budget hotels into the market as they have a place in the overall portfolio of properties in Dubai on offer to the traveler. Overall, he said, the market remains robust, exemplified by the products and services on offer at the show.
"We’re encouraged by His Excellency’s comments," said Maggie Moore, Exhibition Director, "as they demonstrate the commitment of the Government to place tourism development high on the agenda.
"This is particularly rewarding for our exhibitors who have access to a market that is growing exponentially year on year. There are tremendous opportunities to be had right across the hospitality sector, from interior design to back office technology solutions."
The Hotel Show organisers, dmg world media Dubai, confirmed more than 1,000 exhibitors from over 46 countries are taking part in this year's show which runs until 10 June 2008 – an increase of over 25% compared with last year.
In 2007 the show attracted 10,086 dedicated trade visitors and the organisers predict another sell-out this year for the show which will cover nine halls and more than 17,500 square metres of exhibition space at the Dubai International Exhibition Centre.
In addition, sustainability issues will be a consistent theme threaded throughout the Seven Star Conference which runs alongside the exhibition. Topics under discussion will include: design for the 21st Century – the sustainable building; the use of technology in the hotels of the future and the role of technology in avoiding waste.
The size and number of country pavilions at this year's show has grown enormously. Brazil, Cyprus, Greece, France, Germany, Italy, Korea, Lebanon, Malta, Pakistan, Philippines, Portugal, Singapore, South Africa, Spain, Taiwan, Thailand, the UK and the USA are all mounting pavilions. The largest will be that of Spain, followed by Germany, Italy and France.
