NEXT’s Spring Summer Collection weaves intrigue and glamour

Published January 31st, 2008 - 07:44 GMT

NEXT’s new collection for spring summer is a delightful range of distinctive silhouettes, prominent prints, and compelling colour combinations.

“Our latest collection echoes the elegance of the 1930s and the bold glamourous appeal of the 1970s. Intriguing bohemian and neo-vintage themes take over, exploring adventurous ideas in shape, pattern, and palette. Key colour themes range from watery pastels to sophisticated earth tones with a fusion of olive, plums, taupe and teal and a scattering of reds and blues, “said Kevin Long, Marketing Manager, NEXT.

The captivating collection includes ruffled chiffon blouses with a seductive touch of glamour and sleek 1970s inspired tailoring.

Re-writing the classics are the great safari staples, including the trench and the shirt-dress, re-invented in gritty earth-tones or bold prints of olive and plum.

Flowing silhouettes in striking combinations of violet and sunflower yellow add a rustic charm. New longer-line smock, intricate embellishment, and crochet detailing add to the look.

The collection also features over-sized boxy shapes combined with innovatively cut jersey pieces for a fashion-forward casual themes. The textures are intriguing and there is a distinctive mauve-taupe-teal colour palette.

NEXT also features an eco-friendly organic cotton collection in subdued colours providing an ultra-wearable fashion choice with a tangible sense of conscience.

The new spring summer collection is available in over 50 NEXT stores in the region, operated through M.H Alshaya Co, a leading international franchise operator for over 40 of the world’s most recognized retail brands.
For further information, please contact: Lisa George/Jonathan Tudor, ASDAA Public Relations. Tel: 04 3355969. E-mail: l.george@asdaa.com/ j.tudor@asdaa.com

Issued by M.H.Alshaya Co. W.L.L: Press Office:  Tel: + 965 2242371 – Mob. : 7217802
Fax: 4848051, E mail: Abdullah.boftain@alshaya.com

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About NEXT
The launch of the NEXT retail chain in February 1982 had a major influence on High Streets throughout the UK, shaping the future of fashion retailing. The continued success of NEXT’s unique and innovative shopping concept has provided the company with an outstanding record of achievement in a comparatively short period of time.
The first store opened with an exclusive co-ordinated collection of stylish clothes, shoes and accessories for women. Collections for men, children and the home quickly followed. NEXT clothes are styled by the in-house design team to offer consistency of style, quality and value for money with a contemporary fashion edge.
Today NEXT trades from over 380 stores in the UK and Eire and 80 franchise stores overseas. Over the last few years several larger format stores have opened across the UK.
About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world’s most recognized retail brands including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company currently operates over 1,400 stores across its operating divisions in the Middle East, Turkey, Russia and Southern/Eastern Europe and employs more than 14,000 individuals from over 37 nationalities.

The company has built a dominant platform for operating retail concepts in its markets.  Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure and application of best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.  You can learn more about the company at www.alshaya.com.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic and respected companies in the Middle East.  In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.


 


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