Olympus launches the World’s fastest professional Digital Camera model “E-3” in Saudi Arabia

Published March 31st, 2008 - 11:25 GMT

Olympus launches the World’s fastest professional Digital Camera model “E-3” in Saudi Arabia
Providing speed, image quality and reliability at the highest level

Olympus Imaging Corporation & Samir Photographing Supplies launched the eagerly awaited “E-3,” professional digital camera in Saudi Arabia, the new flagship of Olympus E-System digital SLR cameras for professionals and serious amateurs.

The new camera is full of the high technical features such as, High-speed performance thanks to the world’s fastest AF with 11-point-full twin cross censoring, high-speed sequential shooting at 5 frames/sec, and high-speed shutter up to 1/8000 sec.

Ultrahigh  image quality thanks to a built-in image stabilization mechanism with a compensation range up to 5 EV steps, an advanced 10.1-megapixel High-Speed Live MOS Sensor, and the “TruePic III” image processing engine.
Expanded  shooting possibilities thanks to Free-Angle Live View that uses a dual-axis flexible-angle Hyper Crystal LCD monitor with free horizontal/vertical swiveling.

High reliability thanks to a large optical viewfinder with 100% field of view and 1.15x magnification, a high-powered, always-on Dust Reduction System, dust- and splash-proof magnesium-alloy body that stands up to the most severe conditions, and a durable shutter design tested to more than 150,000 releases*2.

Mr. Omar Hindi, the Marketing Director of Samir Photographic Supplies – SPS- said, As the new flagship model of Olympus’s E Series — the world’s leading line of compact, high-performance digital interchangeable-lens SLR cameras, the E-3 has been carefully designed to offer demanding professionals the highest possible levels of picture quality, mobility and reliability. Ruggedly constructed from lightweight, rigid magnesium alloy to withstand the most severe operating conditions, the dust- and splash-proof E-3 boasts substantial improvements in performance that include the world’s fastest AF*1 with an 11-point-full twin cross AF sensor system, high-speed sequential shooting capability at 5 frames/sec., and a high-speed shutter up to 1/8000 sec.

That top-level image capturing performance is supported by an industry-leading built-in image stabilization mechanism that’s already been proven on the E-510 to effectively eliminate blur with a camera shake compensation effect of up to 5 EV steps. Picture quality is further assured by a powerful 10.1-megapixel High-Speed Live MOS Sensor and the high-speed “TruePic III” image processing engine, while increased data reading speed enables high-speed sequential shooting possible. Put it all together and you’ve got a camera that offers today’s highest level of digital shooting quality and performance, Hindi added.

Mr. Hindi mentioned that E-3 is also the first camera in its class to incorporate Olympus’s exclusive Live View function, which allows users to compose their shots on a rear-panel LCD monitor. Now made even more versatile with a dual-axis flexible-angle Hyper Crystal panel that can be rotated for easier vertical shooting, Live View promises to expand the world of photographic expression into new and uncharted territory.
Traditional shooting styles are supported as well by a bigger optical viewfinder that provides a brighter, more comfortable view with a 100% field of view and 1.15 x magnifications. Equally importantly, the E-3 is built to withstand the rigors of professional shooting day in and day out. Made of a lightweight, rigid magnesium alloy and sealed to keep out dust and splashes, the E-3 incorporates a powerful Dust Reduction System that effectively removes any dust that gets inside the camera and a durable shutter tested to 150,000 releases.

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