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OnLine Distribution Adds Avaya to Growing Business Portfolio

Published June 8th, 2008 - 12:49 GMT
Al Bawaba
Al Bawaba

OnLine Distribution Adds Avaya to Growing Business Portfolio

Convergence Giant to Drive OnLine’s Growth in Regional Markets
and Benefit Channel Partners

Online Distribution Ltd, the leading distributor of value-added networking products in the Middle East, today announced a key strategic partnership with Avaya, a global leader in business communications applications, systems and services.
Avaya provides businesses with the means to achieve superior performance by designing, building, and managing their communications networks. Providing solutions for key industries such as government, healthcare, finance, telecoms, energy, retail and manufacturing sectors, Avaya helps customers leverage existing infrastructure and create new networks to add value and enhance business performance.
The partnership is significant for OnLine Distribution’s growth in the convergence technologies sector and will provide its growing number of partners with Avaya’s world-leading secure and reliable Internet Protocol telephony systems and communications software applications and services.
“The major focus for OnLine Distribution is providing leading technologies to our trusted channel partners and empowering them with the technology that is most in demand,” said Venu Menon, Sales and Marketing Director, OnLine Distribution.
“Adding Avaya to our business portfolio not only enables us to further develop our presence in the emerging convergence technology sector, but the partnership enhances our capability in supporting our channel partners looking to service leading businesses in the region,” added Menon.
Roger El Tawil, Channel and Marketing Director for the Middle East, North Africa and Turkey, Avaya said: “Avaya’s aim is to make people more productive, processes more intelligent, and customers more satisfied. What attracted us to Online Distribution is their commitment to delivering first rate customer service and we look forward to working with them to extend our reach into key vertical markets across the region.”

As a value-added distributor, OnLine Distribution currently represents more than 20 vendors in its vendor portfolio.

OnLine Distribution’s partnership with Avaya consists of the distribution of Avaya’s enterprise portfolio across the Middle East excluding the Kingdom of Saudi Arabia.