The New York Festivals awarded The Partnership a World Bronze Medal in the Print Advertising category in recognition of its creative press advertisement that was conceived in the cause of peace and human rights for Othaim Commercial Group, one of its retail clients in Saudi Arabia, which is known for promoting strong family and social values. The winning entry features a bleeding Saudi head dress, accompanied by a message – Don’t allow terrorism to distort our traditions. This was an appeal to people to stay away from deviant, anti-social acts. The advertisement was released in the media to coincide with an anti-terrorism conference that was held in Riyadh, and organised by the Saudi Arabian government.
The Partnership’s entry was among the record number of entries received from 60 countries, and which were evaluated by an international judging panel of advertising industry experts from around the world. New York Festivals also awarded The Partnership two Finalist certificates for two other advertisements, which were conceived and designed for Shoe Mart and Home Centre. This takes to 10 the number of awards that the Dubai-based agency has won at the annual New York Festivals Awards in the past five years.
The New York Festivals was founded in 1957 to honour excellence in creative communication and work that has touched the hearts and minds of readers, listeners and viewers worldwide. Its mission is to showcase the world’s newest and most exciting ideas in the field of advertising and media. Every year, advertising agencies from around the world vie for the prestigious New York Festivals awards, which oversees six international awards competitions including the Design, Print and Outdoor Advertising Awards..
Commenting on the award, Mr. Jeremy Thommy, Managing Director of The Partnership, said: ”We are very proud to have won this international award from the New York Festivals. This award is ample recognition of the quality of work that is being produced by The Partnership, and is an apt reward to the members of our team who worked so tirelessly to ensure that the advertisement made a visual impact”.
Since its inception six year ago, The Partnership has consistently won industry awards including
the local International Advertising Association (IAA) awards, the New York Festival, GLOBAL, Directors’ Club New York, Cannes (FINALIST) and recognition from the world’s foremost body – The United Nations. The agency has now grown into a full service integrated marketing communications agency, encompassing other practices such as event management, digital solutions and public relations across UAE, Saudi Arabia and Qatar markets.
