Priority Club® Rewards, the loyalty programme for InterContinental Hotels Group, recently earned six first-place awards and eight second-place awards at the 2004 Freddie Awards, the most prestigious consumer-generated awards in the travel industry. Overall, the programme was awarded in 14 of 16 categories.
Specifically, Priority Club Rewards earned first place in the following categories:
• Best Award (Americas)
• Best Bonus Promotion (Americas)
• Best Bonus Promotion (International)
• Best Newsletter (Americas)
• Best Newsletter (International)
• Best Web Site (International)
“We created Priority Club Rewards to be the industry’s easiest and most valuable programme to use. The fact that we came either First or Second in nearly every Freddie Awards category indicates the travelling public agrees”, said Steve Sickel, Senior Vice President, loyalty marketing, InterContinental Hotels Group. “Guests simply prefer our programme. That’s why we’re the fastest growing hotel loyalty programme in the industry.”
The Freddie Awards has recognised the best travel loyalty programmes in the world since 1989 and is the industry’s equivalent of the Academy Awards. The awards are voted on by more than 277,000 frequent travellers from more than 130 regions worldwide, allowing frequent travellers the chance to select the best hotel and airline loyalty programmes.
Priority Club Rewards is the world's first and most global hotel loyalty programme available in more than 3,500 hotels in nearly 100 countries. With more than 300,000 new travellers joining the programme each month, Priority Club Rewards is also the fastest-growing hotel loyalty programme in the hotel industry, giving members benefits at participating InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Express by Holiday Inn®, Staybridge Suites® and Candlewood Suites®. Membership has doubled over the last three years, to more than 19 million.
Priority Club Rewards combines features like Points Transfer, Points Purchase and the fastest way to Elite status, with programme pillars of no blackout dates and no point expiration.
Enrolment in Priority Club Rewards is free. Guests enrol online at www.priorityclub.com, by calling +44 (0) 870 607 2582 or at the front desk of any InterContinental, Crowne Plaza, Holiday Inn, Express by Holiday Inn, Staybridge Suites or Candlewood Suites hotel.
About InterContinental Hotels Group
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and 535,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel IndigoTM, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards, with over 25 million members worldwide. In addition to this, InterContinental Hotels Group has a 47.5% interest in Britvic, one of the two leading manufacturers of soft drinks, by value and volume, in Great Britain.
