Rasasi launches Oudh Al Shamoukh – a unique Oudh Al Ma’atar for everlasting freshness

Published November 10th, 2009 - 01:05 GMT

 As part of its strategy to extend its line of innovative product line, Rasasi Perfumes – the market leaders in oriental and western fragrances – today launched Oudh Al Shamoukh, a new range of strong and adventurous Oudh al Ma’atar.


Coming in two floral notes – Oudh Al Shamoukh Gold and Silver, the new line is set to reinvigorate the expression of everlasting freshness for users across the region.


The strong adventurous Oudh Al Shamoukh Gold Oudh al Ma’atar combines radiant top notes of floral fresh with an unusual blend of lemon, clove that merges with warm iris and sandalwood in the middle and woody musky in the dry down notes. The Oudh al Ma’atar provides a unique combination of the top and dries down notes which help the initial freshness to be maintained for a long time.

On the other hand, the Oudh Al Shamoukh Silver line offers a feel of fresh lavender blended with citrus, which gradually passes on to light flowery and fruity middle note that connects with  the sensual strong woody and musky note. The harmony of these notes flows together and merges into everlasting freshness for Oudh al Ma’atar users.


“Oudh Al Shamoukh Gold and Silver are aimed at mesmerizing and bringing a feeling of freshness that is everlasting to everyone who uses it. The new line of Oudh al Ma’atar further reinforces our commitment to innovation. Oudh Al Shamoukh is unique in the sense that it carries a strong yet adventurous feel that will leave an everlasting impression,” said Salim Kalsekar, Managing Director of Rasasi Perfumes.


“The Rasasi team of experts is always on the lookout for innovative product range that meets the expectations of our discerning customers. Besides, our deep understanding of the local and regional culture enables us to better answer our clients’ needs,” added Mr Kalsekar.


The Oudh Al Shamoukh Gold and Silver Oudh al Ma’atar come in beautifully decorated packaging.

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