Rasasi spreads its fragrance across UAE, opens new outlet at Mirdif City Centre

Published March 22nd, 2010 - 09:32 GMT

Rasasi Perfumes, one of the leading names in the regional retail landscape offering a wide range of oriental and western fragrances, today announced the opening of its new outlet at the newly-opened Mirdif City Centre.

The new store offers the entire range of fragrances from the House of Rasasi, which has carved a niche for itself in over 1000 outlets across the globe. The new store, situated at Ground Level at the Mirdif City Centre is spread across 1700 square feet and offers a trendy, exclusive and luxurious environment, extending a unique experience to the customers.

Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “The launch of our new store at Mirdif City Centre reflects our optimistic business outlook and faith in the visionary leadership and strategic roadmap of the UAE government. We have witnessed positive consumer sentiment amidst the changing retail environment and it is paramount that we expand our presence in key shopping destinations in the UAE. The Mirdif City Centre, House of Rasasi store will soon become another sought-after place and will be adding to our growth and success.”

He added: “Our new outlet offers a luxurious look, in harmony with the House of Rasasi’s dynamic vision and philosophy. We will showcase our entire range of unique fragrances and products to meet discerning consumer requirements and preferences.”

The opening of the new outlet at Mirdif City Centre is part of House of Rasasi’s strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach across the UAE and region.

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