Sama, the newest Low-Fares airline in Saudi Arabia, is pleased to launch its Frequent Traveller Program for rewarding frequent travellers. This program is part of the “Just for You” customer care campaign, which was announced earlier this year. Frequent Traveller is providing one free trip for every 9 trips, via any of Sama’s sales centres or airport sales shops.
In this occasion, Mr. Samer Atawi, Chief Commercial officer said: “Sama has initiated the “Just for You” customer care campaign, to be a slogan for the current year, and a goal to achieve continuously. This campaign will include several initiatives on the operational side and marketing side, whether it is a new initiative or enhancement. One example is that we increased the total weight of passenger baggage allowance from 15 to 20 Kg. Today, we are proud to launch the Frequent Traveller Program to reward our guests who make Sama their favourite choice for smiply travel”.
Faisal Al-Duhaim, Director of Marketing, said: “We are pleased today, to announce Frequent Traveller Program as the first loyalty and traveller rewards program in Low-Fares Airlines in the Middle East. This is very competitive with all other programs for all the airlines in the region. It provides a free ticket for every nine tickets, regardless of the miles or destination. These benefits make this program the most reward able, profitable, and exciting programs in the region for passengers. To get the free ticket, all you need to do is provide nine boarding pass for the same passenger, at any Sama sales shops (domestic or international), then choose your free destination and collect your free flight. This is any destination for any nine boarding passes for the same passenger.”
Sama has four Sales shops at (Riyadh, Dammam, Jeddah, and Madinah), in addition at airports (Riyadh, Dammam, Jeddah, Madinah, Abha, Jizan, Hail, Qurayyat, Arar, Rafha, Tabouk, and Jouf), and international airports (AbuDhabi, Sharjah, Amman, Damascus, Latakia, Aleppo, and Beirut). Sama offers various ways for booking, through website: www.flysama.com, Call Centre 920005588, or authorised travel agents.
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Additional notes for Editor:
• Fares to Beirut begin at SR 450 from Jeddah, departing on Sun, Mon, and Friday, and SR 425 from Riyadh, departing on Sun, Wed, and Friday. Sama's overall number of international destinations is increased to 7 (Abu-Dhabi, Sharjah, Amman, Damascus, Latakia, Aleppo, and Beirut), departing from the international airports of Dammam, Riyadh, and Jeddah.
• Sama is the newest Low-Fare Carrier in Saudi Arabia. Founded by Investment Enterprises Ltd, chaired by HRH Prince Bandar bin Khalid al Faisal on 2005, with 30 major Saudi private and institutional investors
• A low fares airline is an airline which offers low fares by efficiently managing its operational costs and removing many traditional passenger frills that passengers don’t value. Passengers or guests as we refer to them in Sama are encouraged to book early to get the best price.
• Sama has 6 Boeing 737-300 aircraft as well as a Jetstream for the operation of regional services. These are maintained to the highest international standards. Sama plan to increase its fleet to 30 - 35 aircraft by 2010.
• Sama’s mission to be the most preferred low-fare airline in Middle East
• Sama have more than 400 employees, with more than 40% of them being Saudi’s.
• First flight was on 18 March 2007, departing from King Fahad International Airport in Dammam to King Abdulaziz International Airport in Jeddah. Now, Sama operates more than 300 weekly flights.
• Sama now flies to 12 domestic destinations (Dammam, Riyadh, Jeddah, Madinah, Abha, Jizan, Hail, Arar, Jouf, Tabouk, and Rafha). Fares begin from SR 69
• Sama also operates international (charter) flights to 7 international destinations across the Middle East (Abu-Dhabi, Sharjah, Amman, Damascus, Latakia, Aleppo, and Beirut). Fares begin from SR 229.
• Sama offers various way for booking, such as:
o Website: www.flysama.com
o Call Centre: 9200 05588
o Sales Centre: in all the main cities and airports
o Authorized Travel Agents (Inside Saudi Arabia and outside)
• Sama offers many ways for payment, such as:
o Cash
o Credit Cards (American Express, Visa, MasterCard)
o Sadad (ATM and Saudi Banks websites)
• Sama’s slogan is “Simply Fly” reflecting the simplicity of the travel experience with Sama. We also seek to promote the concept of advance booking to secure the lowest fares, adopted as “Book early, Save more” in a recent marketing campaign.
