The Dead Sea Touristic and Real Estate Investment Company, a venture of Emaar Properties PJSC and a group of regional and Jordanian investors, has awarded a construction contract to Engineering Enterprises Company (EEC), for Samarah Dead Sea Resort, developed by Emaar International Jordan. EEC, a Jordanian company, will undertake the development of three buildings in Rift Living, a key component of Samarah Dead Sea Resort, which is expected to boost the domestic economy and create new job opportunities.
Located on the Dead Sea in close proximity to the King Hussein Bin Talal Convention Center (KHBTCC) and Samarah Sales Center, Rift Living consists of nine low rise buildings - The Apartments - with a Clubhouse, offering a variety of facilities for the community including swimming pools and barbecue areas. A retail village with dining and shopping facilities integrated with residential apartments is also part of the Rift Living community.
Mr. Tarik Awad, Vice Chairman, The Dead Sea Touristic and Real Estate Investment Company, and Mr. Elie Banayan, General Manager of Engineering Enterprises Company (EEC), recently, signed the contract agreement in Amman.
Mr. Nabil Zard Abu Jaoude, Managing Director, Emaar International Jordan said: “Samarah Dead Sea Resort is bringing in a new lifestyle choice to Jordan and has been carefully conceptualized to integrate itself as a socio-economic tool for the region’s development. By offering hospitality & leisure projects, homes, and a vibrant retail environment, Samarah Dead Sea Resort will significantly contribute to the tourism appeal of the Dead Sea.”
He added: “In developing the resort which has been designed by international and local consultants, we are keen on partnering with Jordanian companies. With proven expertise in undertaking landmark projects, EEC will bring in international best practices for the timely execution of the project.”
Mr. Banayan of EEC said: “Samarah Dead Sea Resort is the first of its kind master-planned community in Jordan, and we will employ the most modern construction techniques to ensure that the project is completed on schedule and to the highest international standards. We will focus on sustainable development measures in line with the overall development ethos of Samarah Dead Sea Resort to create an environmentally-friendly community.”
The Samarah Dead Sea Resort features a world-class residential, leisure and retail environment, and is being developed in line with the growth plan for Jordan as outlined by the King Abdullah II Fund for Development. Rift Living is is envisaged as an all-encompassing, multi functional community. It has been specifically designed to provide opportunities for multi seasonal entertainment and integrate the existing Convention Centre and hotel resorts in the area.
Rift Living features 213 Mediterranean-styled multi-family apartments in nine low rise buildings. The 4- and 5-storey buildings with studios and spacious one-, two- and three-bedroom units and lofts offer spectacular views of the Dead Sea. Lifestyle amenities include walkways, neighbourhood shopping at Rift Retail Village and easy access to the Clubhouse. The homes, with luxury finishes and fittings, have an outdoor balcony or terrace, central air-conditioning, kitchens with modern appliances, provision for television and telecom connectivity, and parking spaces.
Emaar’s expansion to Jordan is in line with its Vision 2010 to become one of the most valuable companies in the world through geographic expansion and business segmentation.
About Emaar International Jordan:
Emaar International Jordan is the subsidiary of Dubai-based Emaar Properties PJSC, a global property developer with six business sectors, more than 60 active companies and a collective presence in over 36 markets spanning the Middle East, North Africa, Pan-Asia, Europe and North America.
The Dead Sea Touristic and Real Estate Investment Company, formed by Emaar Properties PJSC along with a group of regional and Jordanian investors, owns the project in line with the growth plan for Jordan as outlined by the King Abdullah II Fund for Development. The first project for the Dead Sea Touristic and Real Estate Investment Company was the construction of the King Hussein Bin Talal Convention Center which is considered one of the most important convention and exhibition centres in the region. In November 2006, the company unveiled the Samarah Dead Sea Resort, a mixed master-planned community. The project features luxury villas, beachside amenities and an extensive retail spread. Emaar International Jordan has opened its corporate office in Amman at the Rabia Towers.
About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world’s largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar, ranked on the FT 500 Global companies, is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world’s tallest tower. Emaar’s portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Algeria, Libya, India, Pakistan, China, Indonesia, the US, the UK, France and Canada.
Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America’s second largest privately held home builder; Hamptons International, UK’s premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities. Emaar has joined hands with Giorgio Armani, Accor Hotels and Premier Travel Inn to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 180 budget hotels in India.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
