Mr. B.B. Yoon, Vice President, Printers Division, Samsung Electronics, today reiterated that Samsung has further strengthened its number two position dominant top-tier position in the region’s Printer market and is on target to acquire the number one place. Mr. Yoon is schedule to attend GITEX 2005, one the largest IT events in the Middle East. During his visit he will meet with senior Samsung officials, key clients and partners.
On Samsung’s commitment towards the Middle East market, Mr. Yoon, one of the company’s most senior official in the printer business division, said: “As an active player in regional IT market for, Samsung along with its partners, has played a pivotal role in developing the imaging solutions industry here.”
“The Middle East and Africa region is a strategic market for Samsung and is on a par with other leading markets worldwide. Our global mission is to continue playing a leadership role in bridging the imaging solutions-technology divide, while consistently introducing the latest, cutting-edge printers to our most valued customers in the region,” Mr. Yoon added.
Mr. Yoon continued, “The regional printer market has displayed a great deal of maturity in embracing third-generation printer technology. This coupled with the business and IT-friendly policies pursued by the government, will enable us to continually introduce our range of first-of-a-kind imaging solutions that are in line with our global vision of making printers more convenient and interactive for consumers,” he added.
“With a dominant position in the Middle East’s printer market and an unprecedented competency in imaging solutions, Samsung is best positioned to benefit from the progression to next-generation technologies. Furthermore, our commitment to introduce printers equipped with advanced technology capabilities will play a key role in consolidating and growing the company’s share in the regional printer market,” Mr. Yoon concluded.
Furthermore, Samsung Electronics has now become the world’s number one consumer electronics brand, after it surpassed long entrenched player, Sony. The company is now valued at $14.9 billion and is ranked at the 20th position among the top 100 global brands in a survey by BusinessWeek magazine and InterBrand Consultancy.
