Samsung Mobile Live connects with youth through revolutionary messaging phones

Published March 18th, 2010 - 09:55 GMT

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, launched its "Ch@t Smarter" campaign today. Samsung is extending its reach to the youth and young minded consumer through ground-breaking events during ‘Samsung Mobile Live’ for a chance at a hands-on experience of the latest mobile technologies.

Over 60% of the population in the Kingdom of Saudi Arabia is under 30 years old, this segment embraces technology in ways that require connectivity and other features to be state-of-the-art in daily mobile usage. As a leader in this space, Samsung Mobile has developed open and proprietary technologies that combine usability and price in formidable phones. Of the features most sought after by youth is the ability to text and converse in messaging options and Samsung Mobile is today rolling out a road-show dedicated to stylish text phones, whilst showcasing and demonstrating other phone categories available.

The company is also celebrating the launch of a full range of phones with multiple operating systems (OS), touch and DUOS (Dual SIM Standby). The road show will also showcase, the youth and female-targeted mobile phones are specifically designed to empower consumers with constant connectivity and scaleable platforms.

Mr. Gye Choon Cho, General Manager of Samsung Electronics KSA said, ‘‘Samsung has a global strategy of focusing on the youth market, and for this, Samsung has researched the KSA market and developed Mobiles to enable consumers to connect on the GSM infrastructure to satisfy their specific needs. For allowing these users to connect through Facebook®, Twitter® and many others, we have introduced smarter solutions for the youth that speak their language."
Mr. Inamullah Butt, Marketing and Public Relations Manager at Samsung Electronics in Saudi Arabia added, "Our sleek and fashionable designs are becoming a must-accessory for the energetic young. Our phones showcased in the Samsung Mobile Live, carry attractive multimedia features with easy text input capabilities and are powerful Internet browsers."

The new Omnia Pro (B7330), Corby Pro (B5310) and the Samsung Chat (B3410) are amongst the youth targeted phones being featured in the Samsung Mobile Live.

Samsung Mobile is focused on delivering the option of choice to its consumers. The phone’s configuration, its features and functionality are flexible to suit each user. The Omnia Pro, Corby Pro and the Samsung Chat are the result of research and development at Samsung Mobile and offer seamless connectivity with access to Google®, YouTube® and popular social networking sites Facebook®, Twitter®, MySpace®, Friendster® and many more. With the experience similar to that of using a desktop computer, some of the phones also feature robust navigation

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