Samsung Electronics Co., Ltd., a market leader in consumer electronics and IT equipment, today reiterated its digital technology leadership position by unveiling an innovative array of digital media, telecommunications and IT products at CeBIT 2006, world’s largest IT and Telecoms conference, presently underway in Hannover, Germany. Furthermore, Samsung has extended commitment to its valued distributor community in Middle East by taking them to the conference to demonstrate the company’s futuristic technologies.
At CeBit 2006, Samsung is showcasing its cutting-edge digital products with mobility at the heart of all three product areas; telecoms, digital media and IT. Designed to meet the needs of today’s mobile world, Samsung’s new range features market-leading networking technology, exclusive mobile infotainment technology, and a newly designed lineup of LCD (liquid crystal display) TVs. Samsung’s innovative, new products include the world’s first 10-megapixel camera phone and 8GB HDD embedded music smartphone, the world’s thinnest 3-megapixel camera phone in slide-up form factor, the world’s fastest High Speed Downlink Packet Access (HSDPA) technology, the world’s largest TV, the world’s smallest multi function laser printer, and the world’s first large capacity flash-based jukebox player.
Mr. Chiwon Suh, President and CEO, Samsung Middle East and Africa headquarters (MEAHQ), said, “CeBIT is our industry’s chief event and provides and unprecedented platform to showcase key market developments and product innovation. This year’s product announcements demonstrate our commitment to invest in market research and product development and in our ability to lead and challenge the market with digital products that enhance consumers’ lives. The demand for mobility in modern day life has never been so great and our aim is to continue surpassing design limitations to ensure that mobility and uncompromised functionality are guaranteed in all of our products.”
Named as one of the fastest-growing brands by Interbrand, Samsung also achieved the biggest gain in value of any Global 100 brand in the 2005 Interbrand survey, with a 186% surge in the past five years. Rewarding companies for brand focus and the ability to hone simple, cohesive identities that are consistent in every product and market, Samsung’s achievements are further testimony to the strength and success of the Samsung brand.
At CeBIT this year, visitors will be able to see and experience an extensive product portfolio of Information Technology and Telecommunications, which include:
• Elegantly designed range of LCD TVs deliver 12.8 billion colours with a stunning clarity that other LCD TVs cannot match. Offered in 26", 32" and 40" sizes, new range of LCD TVs perfectly suits consumers who value both form and function.
• Samsung leads the personalisation of laser printers with the world’s smallest CLP-300 colour laser printer and the world’s smallest laser-based multi function printer(MFP), the SCX-4200. At the same time, a new line-up for the office user is also unveiled including the compact & versatile colour laser MFP, CLX-3160N and ML-4551ND which offer fast speed at 43 pages per minute with proven reliability.
• The first large capacity flash-based music subscription-enabled jukebox player, the YP-Z5, is an ultra-slim, lightweight flash-memory player and puts DNSe 3D sound in the palm of consumers’ hands.
• SyncMaster 971P premium LCD monitor’s asymmetrical stand allows for 180o rotation and 65o back and front tilting features to ease tiredness and make a workstation as comfortable as possible.
• LCD monitor and network display solution, the SM400PXn 40” LCD monitor combined with its MagicNet XPe embedded network display solution.
• The business card-sized 6-in-1 multifunction digital camera, the SC/VP-MS1x provides users with portability and huge storage capacity.
• Two next generation camcorders, the VP-X210WL and the CES Innovations Award- winning VP-X210L feature Samsung’s signature hands-free lens that allows on-the-go consumers a quality picture and the flexibility that fits their active lifestyle.
• The HT-XQ100 home entertainment system provides a matching impressive performance with gorgeous aesthetics and a variety of features such as a high-power subwoofer, multimedia playback and USB Plug & Play support.
• Samsung will demonstrate a range of innovative wireless industry firsts, from WiBro (Wireless Broadband technology fully compliant with Mobile WiMAX) and High Speed Downlink Packet Access (HSDPA) at speeds up to 3.6 Mbps to Samsung’s Mobile TV.
• Samsung unveils two new World’s First products: the SCH-B600 is the world’s first 10 megapixel camera phone while the SGH-i310 breaks mobile storage limit with an immense 8GB HDD.
• Samsung’s flagship handset for this year - the slimmest slide-up SGH-D820 for premium business professionals, the fashionably designed SGH-P300 for trend seekers, the slim slide-up 3G SGH-Z540 for 3G users seeking the compact and elegant 3G handsets. Samsung’s new flagship models not only look attractive but include all of the latest multimedia and business must-have functionality with elegant design.
“Our goal at CeBIT 2006 is to showcase Samsung’s vision of connecting consumers’ lifestyle, digital technology and state-of-the-art designs to offer a memorable digital entertainment experience. Given the level of excitement we expect our products to generate among consumers, it will be our endeavour to introduce this innovation in the Middle East region this year,” Mr. Suh concluded.
At Germany’s International Design Forum International Forum Design, Samsung Electronics was once again recognised for its innovative design and received 25 iF Design Awards in 2006 for products that were praised for their portability, intuition and minimalist design. Samsung Electronics has achieved an unprecedented 65 iF awards since 2001 more than any other company.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.
