Senior management calls for corporate events to increase company profits
Staging targeted corporate events is deemed as one of the most effective tools to communicate with stakeholders and increase company profits, according to a survey commissioned by MVM Events Dubai.
CEOs and senior management, with event responsibilities, were surveyed and showed that 63 per cent would like to see less social events and more of a focus on corporate events in the UAE. Over half the people surveyed judged corporate events, combined with public and media relations, as the most powerful tool to engage stakeholders and meet specific company objectives.
Three quarters of respondents outsource corporate events to a specialised company, such as MVM Events Dubai, to ensure objectives are met, events are run smoothly to plan, and above all, are kept within budget. A massive 86 per cent judged their event budget to be at the correct level, with a nominal 10 per cent believing that less money should be spent on hosting corporate events.
When asked how each respondent measured the Return on Investment (ROI) of their events, only 15% of those surveyed responded positively stating that ROI was calculated through customer feedback, increase in business and quality of attendance. A staggering 85% of respondents noted that they do not measure the ROI of their events.
Nicky Duncan, director of MVM Events Dubai, commented: “There is an increasing demand for corporate events in Dubai, as companies realise the effect that a well put together day or evening affair can have on their business.
“As the survey illustrates, most companies do not know how to measure the ROI of an event and as a result tend to think that their outlay out-weighs return. We can help clients measure this important statistic, by ensuring they carefully consider and meet their event’s objectives.”
MVM Events is a dynamic and award-winning global conference and events company with a global reach and specialist knowledge. With offices in Dubai, London and Sydney, MVM Events can tap into the expertise and international experience of their employees and deliver bespoke, professional, high quality events that cater specifically to their client’s individual needs. During 2007 alone, MVM Events Dubai has arranged events for international and UAE based clients in Kuwait, Doha, Athens, Kuala Lumpur, Bangkok, Casablanca and Istanbul.
MVM Events Dubai offers a global outlook to conference and event planning while tailoring its services to the needs and requirements of the Middle Eastern market taking local customs & traditions into consideration. MVM Events Dubai has worked with many blue chip companies to provide them with a variety of local, regional and international events from large-scale conferences and launches to smaller company social events.
MVM London was established in 1992 and is wholly owned by Richard Beggs (managing director). Over the last 14 years, MVM London has earned a justifiable reputation for expertise and professionalism in its field. In 1995 Beggs established a second MVM office in Sydney, Australia to service the Australasian and Pacific Rim conference and events market. On 2nd October 2005 MVM began trading in Dubai to serve the fast growing Middle Eastern market.
