Sharjah Chamber launches ‘Shopping Weeks’ campaign to boost retail activity

Published March 18th, 2010 - 09:31 GMT

The Sharjah Chamber of Commerce and Industry (SCCI) today (Thursday, March 18, 2010) announced the launch of its “Shopping Weeks” campaign, a strategic initiative specially designed to boost the emirate’s retail sector and to support associate members by organizing promotional campaigns for each trade segment. The campaign will initially kick off with a two-week sales promotion highlighting Sharjah’s mobile phone trade and distribution segment. The campaign, which will run from March 18, 2010 to March 31, 2010, will include attractive promotions, giveaways and a special raffle draw featuring mobile phones and accessories.

“Shopping Weeks” complements SCCI’s continued commitment to provide support and assistance to Sharjah’s growing number of small and medium enterprises while simultaneously promoting the adoption of more benchmark trade practices and international standards that can help in the emirate’s development as an ideal investment destination.

During the two-week event, SCCI will showcase products and services of the participating 617 members that are part of the AED 61.5 million mobile phone industry - providing key benefits like advertising, media coverage and effective marketing strategies that can help these retail units reach out to different social segments. In an effort to attract more customers to the ongoing promotion, a car will be raffled off along with special prizes like top-of-the-line mobile phones and gadgets to customers who purchase mobile phones or accessories during the promotion. Street decors, colorful mounted displays and posters are set to add color to some of Sharjah’s main streets. 

Hussein Mohammed Al Mahmoudi, Director General, SCCI, said, “Mobile Phone Bazaar Week reflects the SCCI’s strong commitment to supporting small and medium enterprises and the emirate’s thriving retail sector. Our aim with this activity is to provide SCCI members with essential marketing and promotional support, advanced infrastructure services and other key benefits that can further develop their business and increase their profits.”

Khalid Bin Butti Bin Obaid, Assistant Director General for Membership and Branches Affairs, SCCI, said, “The 'Shopping Weeks' initiative has the chief goal of promoting and packaging Sharjah as an ideal investment venue for all types of business ventures, including small and medium enterprises. With an event like this, we are confident that we will be able to expand the investments of our participating members. The UAE consumer market has for long been identified as a key driver in mobile phone sales in the region, and to complement this, the SCCI affirms its support by holding key events such as the Mobile Phone Bazaar Week, aiming to push the annual growth rate of the mobile retail sector by 20 per cent.”

Hamad Al Mahmoud, SMB Support Project Manager, SCCI, explained that the chamber’s Shopping Weeks initiative will run throughout the whole year with each promotional campaign highlighting a particular segment of the emirate’s trade and retail sector. The selection of segments being featured in the initiative is the result of extensive research for each segment based on its standing and number of enterprises present in the emirate. The mobile phone promotion will be held along Sharjah’s main commercial streets that are home to various mobile phone and accessories stores. The special raffle will be open to customers purchasing mobile products worth AED 50 and above.

According to recent mobile industry reports, the UAE has witnessed an increase in mobile sales mainly due to its ability to keep pace with global developments in the Information and Communications Technology (ICT) segment. The study further reveals that a total of 300,000 mobile phones are sold monthly in the UAE, second only to Saudi Arabia. The UAE market also ranks high in the used-mobile phone trade; a segment that is fueled by the notion that many users own more than one mobile phone and can change or easily acquire the latest mobile device that comes out in the market. The study also shows that on an average consumers in the UAE change their phones every four to six months, compared to the average of 10 months in most other parts of the world. 

Sharjah is considered a main hub for the sale and re-export of mobile phones to the local markets and a number of neighbouring regional markets. Global mobile phone manufacturers have witnessed high growth amid the current economic downturn. Over the past few years, these mobile companies have increased their presence in the UAE—a market recognized for being able to successfully market new technologies being introduced in this growing sector.

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