Shoe Mart takes a new step with the launch of its Autumn-Winter campaign, both in terms of style and substance. The new tagline, "The World at Your Feet", encapsulates the global experience that Shoe Mart brings to its customers. Whether it's the latest trends from around the world, brands from around the world, products from around the world, variety from around the world, a world of choice, the best value from the best sources worldwide, or a world of accessories - Shoe Mart does bring a global experience to its customers. This tagline will therefore be the single-minded focus for all campaigns going forward, thus creating a long-term brand proposition for Shoe Mart.
Stylistically, the new campaign will use unique artistic and photographic expressions that will bring to the fore Shoe Mart's eclectic "indistinct" theme for this season. The dramatic images will highlight Shoe Mart's range of footwear and accessories for Autumn-Winter in an unmistakably dominating campaign, which will run across various media as well at the shop level across the GCC.
Shoe Mart’s General Manager, Mohamediqbal Yacoobali said, “Shoe Mart strives to deliver superior designs and a variety to our clients in the region through its campaigns which depict inundating styles and classy designs. Hence we strive to get better every season; we hope our customers enjoy the new campaign and new styles Shoe Mart has to offer.”
Shoe Mart's Autumn-Winter campaign of style and substance was launched this August across the GCC. Get ready to discover a whole new world at your feet.
