Al Baik, the Kingdom's favorite chicken and seafood quick service restaurant chain, is launching a campaign to stop customers from smoking on its premises. 'A New Goal...For A Better Life' was chosen as the slogan for the campaign to remind smokers that quitting their habit will make them feel better and live better. The message is reinforced by a cartoon character cigarette imprisoned in a stop sign. The campaign also signifies Al Baik’s continuous commitment to providing social programs that provide a better life for all.
The football themed campaign will kick off on May 31st 2006, which is designated as World No Smoking Day, and for a ten day grace period Al Baik staff dressed as football referees will hand customers who light a cigarette a yellow card warning them that smoking causes damage to their health, as well as to that of other customers. During this time all customers will receive a free gift pack.
From June 10th on, smoking will be banned in Al Baik restaurants and customers will be handed a red card informing them that, for health and safety considerations, Al Baik is now officially "Smoke Free". The new rule applies to take-away customers waiting for their meals as well as to diners.
Al Baik receives more that 100,000 customer suggestions a year and it was decided to adopt a no-smoking policy after the majority requested a total ban.
Al Baik, the most popular chicken and seafood quick service restaurant chain in Saudi Arabia, has been serving customers their signature value for money chicken and seafood meals for over 30 years and has become an icon of the highest quality and best value in the restaurant industry. The company is dedicated to serving the community through its policy of corporate social responsibility and is a leader in providing programs that are educational and entertaining, with the focus on developing the minds and creativity of the children in the Kingdom.
