Sorouh Real Estate PJSC, one of the leading Abu Dhabi-based real estate developers, today announced a significant new appointment to its expanding, highly-qualified senior management team.
Michael Cassel joins Sorouh as its new Director of Development and will lead the team delivering mixed use developments, whilst also working to define and shape Sorouh’s expanding property development division.
Gurjit Singh, Chief Property Development Officer of Sorouh, said:
“As Sorouh enters the next phase of our exciting expansion, we are seeking the best, experienced leaders to drive our business growth and build on our continued success. Mr Cassel brings to Sorouh the experience, dynamism and innovation that defines Sorouh. He will play a crucial role in developing the strategic direction of our innovative developments.”
With more than 20 years’ experience in the property development and construction sectors in Australia, Mr Cassel brings a wealth of strategic development expertise to Abu Dhabi’s dynamic real estate industry. Prior to joining Sorouh, Mr Cassel worked with international property company Lend Lease on its New Rouse Hill project in the North West Sector of Sydney, where his final role saw him responsible for the residential component of the development.
Mr Cassel joins Sorouh at a time of heavy recruitment, as the company expands its workforce to cater to the growing demand for its real estate developments. Sorouh has more than 200 highly-skilled employees working in master-planning and master-development and other related fields, on some of the most innovative and important developments in Abu Dhabi.
Abu Dhabi-based Sorouh Real Estate PJSC is one of the UAE’s leading property companies, with more than AED 45 billion worth of projects under development. Established in June 2005 with a capital of AED 2.5 billion, Sorouh is now one of the largest real estate developers on the Abu Dhabi Securities Exchange. In March 2008, the company’s market capitalization was AED 20.7 billion with approximately 40,000 shareholders.
Sorouh is active internationally, with up and coming projects in Egypt and Morocco. Working in master-planning, master-development and property related fields, Sorouh has some of the region’s most important developments underway, including Abu Dhabi’s Lulu Island, SHAMS Abu Dhabi, The Gate District at SHAMS Abu Dhabi, Alghadeer, Saraya and Golf Gardens, all developed in close cooperation with the Abu Dhabi Government and its vision for the future. Additionally, Sorouh has developed partnerships with Metro-Goldwyn-Mayer Studios Inc. (MGM) and Rubicon, Inc. (Rubicon) to explore the development of entertainment opportunities within Sorouh's real estate portfolio.
Sorouh has received international recognition for its projects. Recent awards include:
• Best New Business - Middle East Business Achievements Awards 2007
• Best Commercial Project for the Gate District - Abu Dhabi Cityscape 2007
• Best development, Central Park, Shams Abu Dhabi - CNBC Arabian Property Awards 2007
• Best Customer Service Company - Real Estate category, Middle East Excellence Awards Institute 2008
