SouqExtra! Successfully Launches Second Supercenter in Al Ain

Published May 9th, 2010 - 09:02 GMT

 SouqExtra!, the pioneering national chain of  community supercenters, has launched its second outlet in the Al Buteen area of Al Ain. The opening of the Al Ain center marks the first step towards the attainment of the strategic expansion plan set forth by SouqExtra! to open 75 outlets across the UAE and the Middle East over the next 10 years.

“Successfully launching our second outlet in the UAE in less than six months since our flagship center at Ewan Residences opened in Dubai, reveals our firm commitment to take SouqExtra! to residential communities in every corner of the UAE, and beyond,” says Saleh Abdullah Lootah, Managing Director of SouqExtra!. 
“The initial response to the Al Ain outlet from the residential community of Al Buteen mirrors the positive reception the Ewan Residences center received at Dubai Investments Park. Footfall during the first week crossed 4000 a day, which is highly encouraging and we are very confident of this growing further as the SouqExtra! concept gains familiarity within the local population of Al Ain,” added Lootah.

The new SouqExtra! Al Ain center comprises two storeys over 95,000 square feet, and provides a mix of outlets offering a number of high-quality services carefully chosen to meet the needs of the local community.

The center is 95% leased, with retailers expected to complete outlet openings by the fourth week of May.  The retail mix includes outlets of Spinneys supermarket, Dubai Library, Grand Optics, McDonald’s, We Care Pharmacy, Baskin Robbins and Mademoiselle Salon and Spa amongst others, providing the local community with a one-stop-shop offering products and services to meet the needs of the entire family. A parking lot accommodating 200 cars offers convenient access to the supercenter.

“We are very pleased to have a presence at the second SouqExtra! outlet following our association with its flagship center in Dubai,” said a spokesperson from Spinneys, at the recent opening of the popular hypermarket. Spinneys is one of the anchor tenants at the SouqExtra! Al Ain center. “The high quality retail environment and the sound community-focused business model employed by SoukExtra! gives us confidence in the long-term success of the SouqExtra! concept,” he added.

SouqExtra! is a pioneering lifestyle supercenter model, representing an innovative retail concept shaped by extensive research into outlet positioning as well as the quality and variety of services offered. The confidence in this new retail concept is confirmed by the number of reputed investors who have invested in SouqExtra!, which include the Lootah Group, Emirates Post Group, National Bonds Corporation, Bonyan Holding, Abbasi Group and a number of high net worth individuals.

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