Splash adds a new dimension to Autumn/Winter 2010

Published August 4th, 2010 - 12:45 GMT

If you love to be on top of fashion and global trends then Splash gives you a reason to enjoy the experience with a twist. As part of its new Autumn/Winter 2010 season launch Splash unveiled an innovative 3D print media campaign, the first of its kind in the Middle East. 3D is a trend that is inspiring fashion, as it is our lives, and Splash has used this opportunity to be at the front of the line as technology makes its way into fashion and catwalks worldwide.

Autumn/Winter 2010 sees Splash deliver on its ‘Eye on Design’ philosophy through five distinctive themes. Women’s trends are translated into themes influenced by Military/Biker and Country Club Ski while the Men’s collections take inspiration from the three main themes of Urban Gangster, Men at Arms and Nu-Ski.

The ‘Military/Biker’ collection is less about contemporary influences and more about looking back at historical designs and traditional military garb from different eras. However it retains elements of the urban biker edge combined with the bad girl ‘gangster’ feel. Key pieces from this collection such as aviator jackets and military inspired coats contrasted with layered lace skirts, georgette dresses contrasted with sturdy tweed blazers & coats with fur detailing contrasted with biker jackets, give the line an edgy yet feminine look. Flannel, double-faced wool, lightweight canvas, insignia & skin prints are the key details and fabrics for the collection while the colour palette is predominantly khaki, accentuated with a flash of cardinal red. Shades of olive green are mixed with earthen browns whereas black and deep blue palettes enhance the dark mood. Antique gold mixed subtly with gunmetal grey and air-force blue is also predominant in this range.

The ‘Country Club Ski’ collection for women features several diverse looks from equestrian to the 60’s preppy schoolgirl. Retro influences are drawn from the late 50’s/early 60’s and the 70’s, a mood that mirrors a return to timeless dressing. It's all about mismatched layering and a mix of masculine with feminine. To add a bit of romanticism, team the new awkward-length long skirts with neat belted knits or aviator jackets. Trouser shapes are redefined, with high-waisted leg-elongating flared silhouettes, Jodhpurs being a key item. The sheath dress, the trench, skinny fit-and-flare pea coats with shirt dresses, tailored shorts, bow-tied blouses are key highlights of this collection. Waistcoats and gilets, mini-kilts, neat-fit skinny knits and big cardigan jackets will also find flavor in the season’s must-haves. Fall colors like ochre, rusty orange and brown perfectly sync with imperial colors like tan and royal blue adding the extra glam to each of the looks.

The ‘Urban Gangster’ line for men draws inspiration from the fashion era of ‘The Godfather’ epitomized by the likes of Marlon Brando and Al Pacino. With undertones of the classic gangster fashion, clean slim shapes are mixed with torn and bruised detailing adding a military inspiration to the ensemble. Heavy sweaters in cable knits and long trench coats with fastenings are the highlight pieces in this line.

The ‘Nu Ski’ collection for men has an adventurous spirit with influences drawn from expeditions & mountaineering. Heavy outerwear like knitted trench coats, sweaters with fleece & fur create the perfect aspen ski look, while mixed tones of varsity fonts combined with other winter intarsia serve as the perfect detailing complement.

Denim shirts, long-structured trench coats, khaki chinos and aviator bomber jackets are key pieces from the ‘Men at Arms’ line with air-force graphics and army inspired details like badges and gold cast emblem buttons. All about machismo, this trend is super-luxe yet very fresh.

The entire collection is ultra-glam, bringing back old-world charm contrasted by elements of modern gangster and military cool. Choose from any of these five distinctive themes to give your wardrobe its seasonal facelift. Visit your nearest Splash store to experience the all new Autumn/Winter 2010 collection, now in stores. Don’t forget to log on to www.splashfashions.com to experience Splash’s 3D campaign.


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