Sportal-Switch eyes 25 per cent growth in 2010 as investments in sports, entertainment gain momentum in Middle East

Published March 23rd, 2010 - 09:41 GMT

Sportal-Switch, a newly established joint venture between Switch Middle East and Sportal, has announced that the merger of the two leading providers of sports and fitness equipment - in which Switch will take on the management of Sportal, entertainment facilities and sports interiors - is poised to establish a one-stop-shop for the most comprehensive product range in the world of sports and entertainment, subsequently creating a dominating share in key product categories across the Middle East. Sportal-Switch further revealed that it expects to achieve a 25 per cent growth in 2010 as it pursues an aggressive, region-wide expansion program starting with the construction of a new headquarters and a state-of-the-art showroom in Dubai within the year, in addition to its existing offices in Abu Dhabi and Dubai.

Switch Entertainment is the best-known name in manufacturing bowling equipments by top notch Italian designer Paninfarina. The company has extensive international experience in delivering a unique and high-class line of bowling products and equipment, including bowling seats, ball racks, lanes, lighting and electronic scoring, which are all designed to help bring better bowling performance.

Sportal, a member of the Al Otaiba Group, is a leader in customised sports and fitness equipment, leisure facilities and state-of-the-art interior environments. Switch and Sportal are also renowned for their strong ties with globally acclaimed companies and leading sports brands. In addition to Switch Bowling, the new venture will bring together the best in each sports category from around the world such as brandswick billiard,  Panatta Sports, Gecco Glass, Maurizzio Di Silvestri, Teca Fitness, Nortidilia, BBL from the UK, Lausin Vincent from Spain, Dinoflex from Canada, Spectrum Sports from the USA, Tomahawk from Germany and EB Fitness from Taiwan.


Ahmad Komy, President of Switch Middle East and Executive Director of Sportal-Switch, said: "Consolidation is an integral part of the growth strategy of business organisations, particularly in light of the prevailing economic challenges. The establishment of Sportal-Switch is a big step towards realising our long-term growth objectives. More importantly, it is a key step towards delivering a much more extensive line of premium products in the Middle East under a unified access point, which will enable us to provide our clients with a wider range of value-added benefits and incentives."

Mohamad Hareb Al Otaiba, Chairman of Al Otaiba Group, added: "The merger combines best practices, expands our manpower resources and leverages the extensive network of both companies to pursue new growth opportunities and develop new markets across the region. From the outset, our immediate target is to achieve a 25 per cent growth in 2010, which is perfectly in line with our strategy of harnessing the long-term potential of the Middle East. The region is gradually establishing itself as a prime destination for sports and entertainment, a refreshing trend that has unlocked new possibilities and opportunities for us to strengthen our presence in the Middle East market."

Sportal-Switch has revealed that it is now in the process of adding new suppliers and expanding its product portfolio to cater to several niche markets in the Middle East. The company further disclosed that it plans to establish new offices in key growth areas, including Kuwait, Bahrain, Qatar and Egypt.

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