tag heuer launches new stylish carrera lady for modern woman

Published July 13th, 2008 - 01:11 GMT
Al Bawaba
Al Bawaba

To celebrate the inimitable strength and stunning beauty of women, TAG Heuer announced the Middle East launch of a sparkling array of new, ultra-glamorous and totally irresistible TAG Heuer timepieces for women.

Diamond-rich and supremely feminine, these new jewelry editions reflect the core values of TAG Heuer: prestige, elegance, and daring, cutting-edge design.

Self-confident and poised, seductive and determined, fashion-focused yet independent-minded, utterly feminine yet not shying away from masculine accessories, the glamorous TAG Heuer woman doesn’t follow trends, she sets them!


CARRERA LADY MECHANICAL CALIBRE 4 JEWELRY COLLECTION

Finally, prestigious women-only versions of the iconic racing legend

The motor sports-inspired series first launched in 1964 and worn by legendary Grand Prix driver Juan Manuel Fangio, the Carrera celebrates TAG Heuer’s unique link with the world of professional motor racing.

A new ultra-feminine version of the iconic Carrera is now available for the TAG Heuer woman who shares the brand’s driving passion. The sparkling jewelry edition is decked out with classic Carrera features: unique case design, superlative Calibre 4 automatic mechanical movement (a rarity in women’s watches), water resistance to 50 meters, brilliant TAG Heuer dial logo, scratch-resistant sapphire crystal and caseback, and 5-row alternately polished and fine-brushed steel bracelet with solid steel clasp and safety push buttons. The ultra-chic 27mm case is available with unadorned polished steel bezel or diamond-rich bezel set with 54 Top Wesselton diamonds (0.51 cts). The dazzling dial sports 13 Top Wesselton diamonds (0.098 cts) with spiral effects in high-fashion white mother-of-pearl or black.


First launched in the 1980s, the TAG Heuer Formula 1 is the emblematic casual sports watch proudly worn by Formula 1 champions such as Lewis Hamilton or Kimi Räikkönen. In 2005, an innovative TAG Heuer Formula 1, specially designed for women and brilliantly studded with 120 diamonds on the bezel, became an instant hit among sports and glamour fashionistas around the world. To build upon this trend and push its unique fusion of sports and glamour to a new level of prestige, TAG Heuer is now introducing a glittering chronograph to the TAG Heuer Formula 1 Diamonds Collection – for women who want chic design and serious sports-inspired functionality.

A dazzling chronograph version of its bestselling predecessor, the TAG Heuer Formula 1 Chronograph Diamonds has a 37mm case size and 120 Wesselton diamonds (0.75 cts) on the polished, fixed stainless-steel bezel. With chronograph functions accurate to 1/10th of a second, it sports a fine polished and engraved steel case and a pink or white mother-of-pearl dial adorned with 11 Wesselton diamonds (0.081 cts).

Two sexy strap options are available: 3-row-alternate polished and fine-brushed steel bracelet with double-safety clasp and extension system or an ultra-satiny Nizza strap with folding clasp.