Taj and Al Sultan Centre Group partner together

Published March 28th, 2010 - 07:01 GMT
The Kuwait based company Sultan Centre Group, recently signed an agreement with Taj, Jordan’s upcoming leading lifestyle shopping center. The agreement between the two foresees the opening of renowned food and beverage outlets that fall under the umbrella of Al Sultan Centre Group.
Known for its highly popular quality food and beverage outlets, Sultan Centre Group will for the first time in Jordan, venture into the opening of Wasabi restaurant. Other prominent food outlets that are to open shall include Au Bon Pain and Ruby Tuesdays.
The collaboration between Sultan Centre Group and Taj collides with the offering of an unrivalled and highly distinctive food spot at Taj, which will be marked by brands that will redefine the capital’s eatery scene.
The eagerly awaited opening of Taj shall reveal a one of a kind exceptional food and beverage terrace level. Uniquely designed with a distinct architectural flare, the food terrace level blends design, landscape and the beauty of outdoor eating; a lifestyle concept that is yet to be pioneered by Taj.
The innovative conceptualization of the Taj food terrace level coincides with the mall’s vision to deliver all that is matchless, signed the Taj way.   In a statement, Mr. Halim Salfiti, Chairman of the board of Al Tajamouat for Touristic Projects Co. plc, the company in charge of Taj’s development; said: In an effort to enforce our commitment to providing the capital with a ground breaking new lifestyle destination, our collaboration with Sultan Centre Group solidifies our stance and paves the way for us to be one step closer to materializing our vision. ‘
From his part and speaking on behalf of Sultan Centre Group, Mr. Ayman Badr Sultan reiterated saying: ‘Joining forces with Taj mirrors our support to their vision while emphasizing our keenness to flourish in order to ultimately provide the Jordanian capital with an exceptional food and beverage destination.”

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