Tefal targets GCC consumers during Ramadan with new range of products
Tefal & Pots Pans up to five times more durable & resistant
Tefal, the inventors of non stick cookware, announced the launch of the New Generation of Tefal non-stick coating during the holy month of Ramadan to target families in the region.
The new formulas, Expert Pro and Prometal Pro coatings have been developed to better resist to scratches abrasion and stains while improving the excellent non- stick properties that have made Tefal’s Reputation. Innovations are visible thanks to new and visibly new top coat layers.
The following ranges have been all upgraded with the above new coatings Evidence, Elegance, Performance & Preference.
Tefal cookware offers you an exhaustive and complete assortment including frypans, wok pans, saucepans sautépans, pancake pans, shallow pans and stew pots.
“This new coating generation caters to the needs of intensive users who require ultra durable cookware” and on top of this it is compatible with Metal Utensils,” said Vincent Berry, Marketing Director of Groupe Seb. “The market is flooded with cheap imitation products but our loyal clients in the Gulf know from previous experience the value of the Tefal brand.”
Thermo-spot is Tefal’s unique patented heat indicator which indicates when the pan is at the right temperature to sear the meat and seal in the flavor. It has also been improved for better legibility.
Tefal Cookware are produced at home town of the Inventor “France” This quality relates to the origin and Traditions which are still practiced and maintained over the years in Rumilly France.
