Trend Micro, a leader in antivirus and Internet content security, today announced a new “Worry-Free Security” initiative aimed at helping smaller businesses in the Middle East with little or no IT support to overcome the challenge of securing their networks.
According to a recent Trend Micro study of small and medium businesses, 85 percent of respondents said they wanted a vendor to advise them of security threats and provide guidance for protecting their business assets. Additionally, 72 percent said they preferred limited involvement in responding to an outbreak and that they wanted a security solution to protect their computer network in a seamless, self-sufficient manner.
The first phase of this initiative, which over time will feature additional services and solutions designed for small and medium businesses, includes the latest versions of Trend Micro’s antivirus and antivirus/anti-spam solutions with added personal firewall protection: Client Server Security and Client Server Messaging Security for SMB.
Trend Micro’s “Worry-Free Security” initiative offloads the time and expertise required for protecting against viruses, worms, spyware, spam, trojans, and the loss of confidential information.
“The SMB sector, which drives the Middle East economy, nevertheless suffers from a lack of IT support and the knowledge required to make businesses grow,” commented Nisar Khan, Channel Account Manager, Trend Micro, Middle East. “At Trend Micro we have just realigned our partner programme to address this need, and the new “Worry-Free Security” initiative adds further impetus to our effort.”
The initiative features three strategic components: automatic threat protection, all-in-one, integrated defence against a variety of threats, and zero administration. All three deliver an automated security shield that protects businesses while minimizing the need for round-the-clock IT support. Its automatic threat protection system provides a significant, innovative solution for delivering this promise.
Trend Micro Client Server Security for SMB 3.0 combines existing threat prevention technology with a new automated approach to provide seamless monitoring, response, and defence against numerous security threats – from viruses to hackers.
Client Server Messaging Security for SMB 3.0 adds protection against spam, phishing, and inappropriate email content. Acting as a virtual 24x7 security staff, these solutions assess, prevent, protect, and clean up attacks before they become costly problems. In doing so, they help eliminate numerous security and business concerns that smaller organizations typically face.
“For small businesses, the burden of managing unpredictable threats can be immense,” said Steve Quane, general manager of Trend Micro Small and Medium Business operations. “Often companies do not have a full IT support team, and even if they do, they may not have dedicated security experts. These organizations want a single solution – with one single install and one product to manage – that can help them secure their business automatically.”
“Trend Micro’s worry-free solutions help small and medium businesses eliminate concerns about adopting new technology, enabling them to improve their total cost of ownership as a result,” Quane added. “These solutions minimize the time spent worrying about security threats, enabling customers to focus on what counts most – driving their business forward.”
About Trend Micro, Inc.
Trend Micro, Inc. is a leader in network antivirus and Internet content security software and services. The Tokyo-based corporation has business units worldwide. Trend Micro products are sold through corporate and value-added resellers and managed service providers. For additional information and evaluation copies of all Trend Micro products, visit our Web site, www.trendmicro-middleeast.com
