tripp lite appoints empa me as regional distributor for gcc region
Move aims to leverage high demand for Tripp Lite’s power protection products as manufacturer achieves high growth in first half of 2007
Tripp Lite, the world’s leading manufacturer of power protection equipment, has appointed Dubai-based Empa as a Regional distributor of Tripp Lite’s products in the GCC in a bid to leverage the heightened demand for power products. The move follows a profitable first half for the US-based company in 2007, which posted an impressive growth in sales in the GCC region.
As Tripp Lite’s distributor in the region, Empa ME will distribute Tripp Lite’s extensive power protection portfolio, which includes UPS systems, Surge suppressors, Line conditioners, Power inverters and KVM switches. Empa will also offer Tripp Lite’s cables and connectivity products, Power strips and PDUs, notebook accessories, rack systems and network management accessories. Empa’s appointment as Regional distributor follows the closure of Tech Data ME, Tripp Lite’s former channel partner in the region.
Commenting on the agreement, Vipin Sharma, Vice President, EEMEA & India Sales, Tripp Lite, said, “Organizations have become increasingly aware of the impact of power quality, supply and protection to their businesses, spurring a high demand for our state-of-the-art power protection products. To be able to leverage this tremendous response, we selected Empa ME as our new partner, as it has a proven track record of growth and a diversified channel network in the region that will enable them to drive sales and consolidate our position in the GCC.
Empa is a leading regional distribution company, which was founded in 1998 at Jebel Ali Free Zone with dedicated divisions for Distribution, Business Solution and Retail. In a span of 8 years, the company increased its value from USD 10 million to USD 100 million in 2006 with a network that covers the Middle East, North Africa and Central Asia. Leveraging its state-of-the-art ERP and IT systems, the distributor recently launched E-Retail as a retail arm, which offers a turnkey solution combining competitive pricing, services and support.
“As one of the region’s leading players in the IT industry, we are always keen on partnering with established international brands that will enable us to provide best-of-breed solutions to our diverse customers. Being Tripp Lite’s strategic partner in the Middle East will allow us to cater to growing demands as well as further our market stronghold,” said Rahb Hamidaddin, President, Empa.
Tripp Lite has ensured localized assistance to its customers in the GCC through well-trained service and sales teams in various service centers and over 15 in-country distribution offices spread across the region. In addition, it has helped clients handle mission critical businesses by offering onsite support warranties through authorized business partners. With its stringent manufacturing processes and high quality products, the US-based company has attained ISO 9001 and SASO & Bureau Veritas certifications.
