UEFA Euro 2008™ Castrol Competition Winners Announced
15 Mideast Football Fans to Attend Highly-Coveted UEFA Euro 2008 ™ Finals
Castrol, the global lubes maker, today announced the Mideast winners of the UEFA Euro 2008™ packages following a raffle draw, held at Castrol distributors’ offices regionwide.
The lucky winners won exciting packages including flight fares, accommodation and tickets to attend the of Euro 2008™ finals to be held in Austria and Switzerland this month. They entered the raffle draw through filling the bottle neck-tag coupon on Castrol Edge or Castrol Magnatec four litres packs from Castrol’s distributors including Central Trading Company, Ali Ahmad Kuwaiti, Oman Oil Company, Nicola Abu Khader & Sons Co.Ltd, Sodicar S.A.R.L, and Al Futooh International Group.
In the United Arab Emirates, the draw took place at Central Trading Company’s (CTC) Dubai head office, and was attended by Ahmad Al Hamadani, BP Country Sales Manager, UAE, Neelakantan - CTC Sales Manager - Lubes Division and other senior executives from Central Trading Company.
“Euro 2008™ is Castrol’s biggest sponsorship deal in the company’s 100-year history and it gave our distributors unique access to a world class event that is leveraged through a highly desirable consumer campaign”, commented Mohammed Samir, Castrol Middle East Marketing Controller.
Castrol’s competition, targeted consumers, trade partners and distributors across the region and was run between December 2007 and April 2008.
“Football is the most popular sport in the Middle East. The competition was a huge success as it attracted an overwhelming number of consumers from the Middle East”, continued Mohammed.
