Visa, FIFA’s exclusive Financial Services partner, has announced the winners of the “Go Fans” promotion with participating banks across Egypt. Every Visa card transaction made from January 15 to February 28, 2010 automatically entered cardholders into the drawing for a chance to win a trip to the 2010 FIFA World Cup™ in South Africa, including 4-star hotel accommodation, spending money and tickets to a match, and privileged access to exclusive backstage experiences-such as a tour of the stadium and pitch and the opportunity to watch the players warm-up from the sidelines.
“As an Official FIFA Partner, Visa is happy to reward its cardholders with this once in a lifetime opportunity to be a part of the 2010 FIFA World Cup™ experience in South Africa,” said Tarek Elhousseiny, Visa General Manager for North and West Africa. “The winners can attest first-hand, the benefits of using their Visa cards at home and now will be able to rely on the security and convenience of using their payment cards on their trips to South Africa.”
Winners of the Visa sponsored trips to the 2010 FIFA World Cup™ in South Africa are; NSGB client, Amr Ezz Al Arab; Abdel Ghany Mohamed from Al Ahli United Bank; and Sara Mamdouh Gad Ala from Banque Misr.
“I’m a football fanatic, so I was really surprised and happy to learn that I had won a trip to the FIFA World Cup™,” said Amr Ezz Al Arab, CEO of Ezz AL Arab Group and NSGB Visa Gold credit card holder. “I use my card about four times per week for business purposes. This new type of reward for the Egyptian market is great for regular users like me.”
“I was so surprised when I got the call, I didn’t believe it was real for the first ten minutes,” said Abdel Ghany Mohamed, GM of Mena Tours (Domiat Branch), an Ahli United Bank Visa Gold credit card holder. “I am excited to have won; I have never been to South Africa before. I use my card about five times a month and find the benefits to be the worldwide acceptance and security of the Visa brand.”
“I am so excited to travel to South Africa for the first time, with my husband,” said Sara Mamdouh Gad Ala, a newly married Banque Misr debit card holder and pre DSF winner.
Visa’s latest FIFA campaign is part of a pan-regional promotion, where Visa cardholders from Egypt, Jordan, Lebanon, Tunisia, and Morocco had the chance to win a trip and tickets to the highly anticipated FIFA World Cup™ in South Africa.
Several Egyptian banks purchased their own Visa packages to the FIFA World Cup™ and ran their campaigns during Visa’s Pan-Regional campaign with extended deadlines. Seventeen of their Visa cardholders were rewarded with trips to the 2010 FIFA World Cup™ in South Africa. These campaigns were offered by Barclays Egypt, NSGB Egypt, National Bank of Egypt, Credit Agricole Egypt, and Bank of Alexandria.
Visa is an Official FIFA Partner through 2014 with global rights in the Financial Services product category to all FIFA World Cup™ activities. The FIFA partnership links Visa, the world’s leading payment brand, and football, the world’s most passionately followed sport, in a unique relationship that combines the everyday benefits of electronic payments with the exceptional experience of FIFA.
