Weekend Festival Promises Dubai a ‘Uniquely Singapore’ Experience

Published January 24th, 2007 - 08:00 GMT

Celebrating over 50 years of the Singaporean Chilli Crab dish, Dubai is set for a ‘Uniquely Singapore’ experience this weekend as the Tiger Beer Chilli Crab Festival rolls into town, after great success in both New York and London.

The Chilli Crab is one of Singapore’s signature recipes and is made possible by the kind support of Seafood Supreme, which speciliases in live and fresh seafood.  The two-day festival, running at the Souk Madinat Jumeirah Amphitheatre on 26-27 January, is set to showcase the best of the country’s food and drink, while promising an array of activities to entertain all the family.

With its authentic bustling food stalls, dragon dancers, head and foot massages and Chinese calligraphy stalls, the Tiger Beer Singapore Chilli Crab Festival will attempt to transport you directly into the bustling atmosphere at the heart of the Far-East island-state.

Ke-Wei Peh, Area Director for the Middle East and Africa, Singapore Tourism Board (STB) said: “The Chilli Crab and Tiger Beer are two of Singapore’s national icons – the favorite local dish and beverage. One of our top ten must-try dishes, the Chilli Crab has put Singapore on the culinary map. We are sure everyone who visits the festival will be delighted with the unique tastes of Singapore.”

From 2pm until 10pm in the evening, the food and beverages will also be complimented by live cooking stations where visitors can interact with the chefs, the opportunity for children to get their faces painted, henna tattoo stalls, and performances by the festival’s resident band – the Blue Light Collective.
“Tiger Beer is thrilled to be driving the Chilli Crab events all over the world. We are excited about bringing the authentic taste of one of the most popular flavours of the Far East into Dubai after successful events in New York and London,” said Hoshang Mehta Regional Manager, Asia, Middle East and Duty Free, Tiger Beer.
Organisers say the two-day festival is a clear demonstration of the vibrancy and excitement the ‘Lion City’ offers through its own dynamic range of activities and dining options, reflecting Singapore’s multi-cultural population.
Two lucky visitors to the festival will also be given a pair of return tickets to Singapore with accommodation and tours of the island so as to experience the sights and sounds of Singapore, courtesy of the STB and Thai Airways.  In addition, Xperienz Holidays will be offering special packages to Singapore starting from AED2,777 from the first day of the festival, valid through to 31 March 2007.
Entry to the Tiger Beer Singapore Chilli Crab festival is free for all visitors between 2pm to 10pm on 26-27 January, at the Souk Madinat Jumeirah Amphitheatre.
About the Singapore Chilli Crab
The mouth-watering chilli crab dish was first created by Singaporean chef Madam Cher Yam Tian and has become the unofficial national dish of the country. The chef set up a hawker stall at the seafront with her husband and invented the dish in 1956 using fresh crab, red chillies, tomato sauce, fresh eggs and spring onions.
About Singapore Tourism Board

The Singapore Tourism Board (STB) is an economic development agency for one of Singapore’s key service sectors – tourism. The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. The STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “Uniquely Singapore” brand. For more information, please visit www.stb.com.sg or visitsingapore.com.
 

About Tiger Beer

European-style lager with a golden colour and medium body, Tiger Beer is brewed using only the finest natural ingredients like malted barley from Australia and Europe, hops from Germany and a unique strain of yeast specially cultured in Holland. Containing 5% alcohol, the smooth, medium bitter taste of the globally-acclaimed Tiger, coupled with a well-balanced sweetness of malt, has been increasingly regarded by beer drinkers as one of the finest in the world.

Brewed in seven countries by Asia Pacific Breweries which is a joint venture between Heineken NV and F&N, Tiger has evolved over the last 75years to become a leading icon in Asia. It is also regarded as a “cool” social lubricant from the Far East in the western markets. Today, the brand is available in more than 60 countries including Australia, Europe, Russian Federation, United Kingdom and United States of America, Africa, Middle East, Pacific Islands, etc.

Recognised for its premium quality and distinctive taste, Tiger has won over 40 international awards including 22 gold medals in its illustrious 75-year history. As a fledgling amongst established European beers, Tiger beat the best brews in the world to win its first international award in London in 1939. Tiger’s prestigious list of accolades includes a Gold medal at the Brewing Industry International Awards 1998, the Gold Monde International Quality Trophy for winning the Gold Monde Award for five consecutive years and more recently, a Gold medal in the highly-contested European-Style Pilsner category at the World Beer Cup 2004. The latter is widely considered as the “Beer Olympics” by the industry. Since 2004, Tiger has become such a sought-after imported premium beer in the UK that it has been named a CoolBrand for three consecutive years.

About Seafood Supreme

Specialists in all live and fresh seafood including holding and display system.  The live product range includes crustaceous (lobsters, crabs etc.), mollusks (clams, oysters etc.),  and fish.These are  both local and imported ,whereby the fresh and frozen seafood also includes local and imported product. The holding systems available at Seafood Supreme are manufactured by Adriatic Sea Italy, these range from temperature controlled aquarium type tanks for crustaceous, mollusks and fish to large holding tank systems for up to 25 tons of product. Holding systems for mollusks include depuration systems outlining controlled ozone dosing and UV light.  The refrigerated display range from Mondel Italy, can be used not only for seafood product but also dairy, meat and other perishables. Both suppliers can also fabricate custom built units for integration into existing or new restaurants, supermarkets etc. The local seafood supreme facility is HACCP certified and incorporates high capacity live holding systems and a full-fledged processing and packing unit delivering throughout the UAE.  Further markets covered include GCC and Europe.

 


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