Western Digital joins The Green Grid

Published March 3rd, 2008 - 11:45 GMT

Western Digital joins The Green Grid

WD committed to pushing leading-edge hard drive technology to reduce power consumption in data centers
As a leading hard drive supplier to major enterprise, surveillance, consumer electronics and computing manufacturers worldwide, Western Digital Corp.® (NYSE: WDC)  has announced that the company has joined The Green Grid, a nonprofit consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems.

The Green Grid – which does not endorse any vendor-specific products or solutions - seeks to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall data center energy efficiencies. Membership in The Green Grid is open to companies interested in data center operational efficiency.

Environmental sustainability is important to WD. One of the best ways WD can make a positive impact on the environment is to help its customers to offer products that consume less electricity and generate less heat.  WD is committed to helping customers deploy leading-edge hard drive technology to reduce power consumption.

“As demand for storage continues to expand, the need for more efficient power solutions becomes paramount to our customers,” said Tom McDorman, WD’s vice president and general manager of enterprise storage. “WD’s innovative Green Power™ technology makes it possible for large scale data centers to increase storage capacity while minimizing the increase in power consumption, and in many cases actually reduce power consumption. Our membership in The Green Grid demonstrates our continued commitment to advancing greater energy efficiency in data centers worldwide.”

 “Western Digital is a welcome addition to The Green Grid,” said Dr. Tom Bradicich, a director of The Green Grid. “WD’s expertise in power efficient hard drive technology will be a valuable addition to The Green Grid's mission of providing the industry with best practices, metrics, and technologies to improve energy efficiency throughout the data center.”

More information about what WD is doing to reduce power consumption in data centers may be found on the company's Web site at

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