Xerox Corporation (NYSE: XRX), the global leader in document management, technology and services, is delivering shareholder value through a consistent strategy to capture growth opportunities, competitive advantages that win customers, and a strong business model that expands earnings and generates significant cash flow.
That’s the message Xerox Chairman and Chief Executive Officer Anne M. Mulcahy delivered earlier this week at the company’s annual investor conference. Mulcahy joined other Xerox executives in reviewing the company’s progress, growth opportunities and objectives for 2006.
“We’re proud of our accomplishments, confident about our strategy and bullish about our future,” said Mulcahy. “We’ve created a growing, annuity-based business that reflects the power of our innovation and insights into the document management market. Our effective execution is delivering profitable growth and strong financial performance that will continue to build shareholder value.”
“This latest positive news from Xerox Corporation endorses the company’s leadership in the document management arena and continues to see Xerox as a strong player both on a global and regional level,’ said Ben Gale, General Manager, Sales & Marketing, Distributor Operations, Xerox. “Leading the transition to color, Xerox is providing businesses with cost-effective, innovative & easy-to-use technology, setting the highest standards in the industry and helping customers improve productivity, increase profits and streamline document management processes. We predict strong growth in print on demand and short-run printing in the Middle East as more businesses recognize the potential cost & performance benefits of color for document production.”
Mulcahy noted that Xerox’s revenue growth strategy is aligned around expanding its share of the $112 billion document market through three major planks:
• Driving the rapid adoption of COLOR printing in businesses small to large.
• Creating the “NEW BUSINESS OF PRINTING” by leveraging Xerox’s leadership in digital high-volume printing to complement traditional offset printing. The company’s digital technology offers the advantages of creating personalized communications and on-demand printing.
• Leading the SERVICES market through Xerox’s renowned expertise in document management.
For the full-year 2006, Mulcahy said she expects total revenue to grow 3 percent and earnings per share to grow between 10 percent and 15 percent to a range of
$1.00-$1.07 per share. During the conference held on 21st November 2005, Mulcahy outlined several of Xerox’s competitive advantages, including:
Technology and Innovation – Xerox has the industry’s broadest portfolio of digital document systems for production and office environments of any size. The company’s investment in innovation generates a steady stream of advanced technology, including 49 new products to date this year that have won more than 260 awards. The company holds more than 8,000 active patents and invests about 6 percent of its revenue in research, development and engineering activities.
Color Everywhere – “Just as Xerox created the market for digital black-and-white printing, we’re leading the transition to color, making quality color printing more affordable and easier to use for businesses of any size,” said Mulcahy, noting that the market opportunity for digital color is expected to double by 2009.
She added that color not only is a strategic imperative for Xerox but also is becoming a business-critical application for its customers. More and more businesses are shifting to digital color systems to produce personalized, colorful materials like marketing collaterals, financial statements, catalogs, and user guides on Xerox digital devices including the Xerox iGen3® Digital Production Press, DocuColor® production printers, WorkCentre® color multifunction devices and Phaser® solid ink desktop printers.
Through the third quarter of this year, Xerox’s color revenue has grown 18 percent, and color now represents 29 percent of the company’s total revenue. The number of pages printed on Xerox color devices is nearly double from two years ago. In fact, more than 10 billion production color pages will be printed on Xerox systems this year.
Document Knowledge and Expertise – “With more than 50 years of experience creating and leading our market, Xerox has developed unparalleled expertise in document management,” said Mulcahy. “Through Xerox Global Services, customers benefit from our ability to simplify their document-intensive work processes; manage their document-related assets; develop systems to easily search, retrieve and store digital files; and provide other services that add value and integrate with our technology.”
These services represent a $20 billion market opportunity for Xerox. Mulcahy added that the strength of Xerox’s relationships in large enterprises leads to services-driven technology wins.
Distribution Channels – With a direct sales force of 8,000 professionals, Xerox also sells through 7,000 agents and concessionaires, 10,000 resellers, teleWeb, IT and consulting partners, and original equipment manufacturer (OEM) relationships.
Mulcahy added, “We’re reaching more customers in more places around the globe through more diverse channels of distribution.”
